Thinking about a name change for our Branding? Is it wise?

Love the badges especially the last couple. Looks like Ben's gone with this which I like because it's like the middle finger which probably explains his state of mind. ;-)

I think the logo is a little too high here and that's the last I'll say. (Edit) except it does look really cool.

From some of the comments go. I have to agree. Keep the name.. I personally like the name a lot. I do think the big red badge is a little gaudy but I don't mind the smaller red one like the one on my BU67. As one business man to another don't change the name. Any momentum you've gained from word of mouth and marketing would be greatly diminished. I too have thought about changing the name of my business at one point. I ultimately decided not to. I've been operating under the same name since 2004 and had a few different names prior to that. Now my business is established and people know my business name. Word of mouth is my best advertisement.

Personally I think your products is what sells your brand. I love my BU67 mk1 and hope to own more of your mics in the future. I have certainly been eyeballing a few capsules. Keep the name and change your logo. I do like your smaller red logo but must admit it's hard to make out what it says. Like someone already said put your full name Beesneez, mic model and version number on the bottom band of the mic. A redesigned logo and keep the name. Good luck with it all.

the ideas men. 

One of the funniest films ever. I saw it at the cinema in Ireland and died laughing. A classic.

Like Ward has pointed out before...
Along with the high quality of the microphones, Ben (and his Family) are the best and most important parts of the business.

For example, I feel disappointed about a well known company lately ...
That IMHO won't be (already may be) compromising a fine microphone line,
they recently purchased.

Usually the best "keepers of the mic flame", are Enthusiasts themselves.
That have some degree of personal relationship with Music.
Not bean counters.
Chris

Probably too late for this to be meaningful to those concerned, but I'll say both the name and the badge had me dismissive of Beesneez the company in the earlier days. I've heard a couple of their mics - Lulu FETs and the Mahalia. Very good mics but in a competitive niche, where all the players are essentially reproducing the same 15-20 designs in a number of variations for 3+ decades and the cost savings aren't so immense that you're patting yourself on the back for getting 90% of the way there for 1/4 of the price. In the past, I felt like why would I spend quite a lot of money on a company that may get the sonics right but everything else is kind of off? It strikes me as more absurd to fork over thousands to companies that don't get marketing, design, etc. correct. It just reads as poor judgment.

I think that brand equity is a very overstated concern and in fact can work against you here. Soyuz and AEA proved that you just need to make good stuff, regardless of associations, and the industry and people's ears will rally behind you. And the thing they got right which seemed to help them grow is that the demonstrations were numerous and varied, they were very active in getting their mics heard in pro and non-pro environments and they made it easy for people to get a sense of what their stuff sounded like.

So I'd be all for a re-name plus re-brand.






Thanks for your comments here.


The comparison to AEA and Soyuz are interesting ones for us.  


Firstly Soyuz;  their branding hasn't come through just making decent mics.  They have spent more on marketing in their short rise to fame than many companies ever will.  Their product placements have been very deliberate and paired with huge dealer incentives, screen and print marketing, they have grown but it is an investment that will be a long time in the red!


AEA, a great company too.  they entered the market early and at the time, Royer, even though the same but different was their only competition.  They grew quite organically and have become a strong company.


Success wise, they have both done very well and will be around for sometime.  Size wise and market share, though successful, Soyuz and AEA are not large companies.  In fact, they are likely no bigger if not actually smaller than BeesNeez. The three companies each have around the 15 - 20 employees and ship a few thousand mics per year.  Of course this isn't meant as a measuring contest but merely pointing out a few facts.


In hindsight, I can see why we shouldn't try to rebrand and our main focus now will be on the growth and perception of our brand.


thanks for helping us with these company comparisons .
Cheers.
Ben

This is garbled nonsense and please do no take anything from it. The name is great, the logo is so much better and by making reasonable new versions of classic’s with your own twists you are winning and have strong fans. One of the things I noticed was that there are quite a lot in Germany which says a lot! How you can be compared to Russian condensers and U.S. Ribbons I have no idea.