Thinking about a name change for our Branding? Is it wise?

See my PM.
Thanks, Chris

I'm going to split the middle here.

The badge is definitely pretty big, no argument there. But I'd be careful about changing the name. If you were starting a brand new business, maybe... but at this point BeesNeez is fairly well known for high quality at least among those of us who follow the boutique audio world. Your biggest risk in a re-brand is that you are forgotten and you lose the positive brand equity that you've built up.

Redesigning the badge might be a good idea though. I can see that.

Also, I would be really careful about putting too much stock in any Internet forum, including this one. The problem with these forums is it can make it seem like there is more consensus behind a thought than there really is. So on this thread on the "purple site" that are we talking about... like one dude who says he wouldn't buy your mic? Maybe two or three? I'm skeptical that that's even true and if it's true at all, probably not more than a small handful of folks.

So don't go crazy. Most of these people have never started a business. You're better off doing what you do and ignoring the people who probably wouldn't have bought your product anyway.

Oh yeah, and whatever you do... don't name it BPA. In the USA at least that has a very negative connotation as a harmful chemical that is found in plastics and can leech into food/beverage. Bottles are literally advertised as "BPA free". Don't associate your name with that.

If you want to differentiate the lineup you could go with a something different for say a high-end lineup.

The name is by all means ok. Go with a more classic, discrete logo and you'll be fine.

I do agree that the ones commenting online usually doesn't represent the general opinion.

My humble opinion.

My mum always told me "a rose by any other name" .... that said,

I like BeesNeez in as much as it stands out, but yes as a man married to a Kiwi lady who bought our kids Buzzy Bee Toys
I can understand your concern about the name sounding "prosumer" and a touch trivial compared to the majesty and fine reputation
of your mic and capsule range.

Personally speaking, and as you're canvassing for opinion and I would advice against going with BPA.

That's a very generic name, it makes me think of an industrial engineering firm. BPA Pumps. BPA Drainage.
BPA Racing.

I'm not keen on abbreviations.

Have proper a name, a strong name .... Rode mics has worked well for them. Short, sounds like a company going somewhere "Road"

Blue mics that worked .... Blue is the sky - big, sunny, warm and beautiful.

The psychology behind this stuff really matters imho.

If you're going to go through name and logo change, I think it's going to require some serious think tank sessions
with family and friends and perhaps some money on the table for a professional marketing expert.

Try using a spider diagram with your name and product as the centre and just freely associate words without thought
and see what comes from your sub conscious.

Good luck!!

You make amazingly great mics!

BPA is also very close to BSA which might cause confusion

I don’t think Beezneez is as off putting as Flea.

I would keep the name and just redesign the badge to be smaller with a BN on it. The name does not bother me and you have worked for years in promoting it. A full name change would set you back and you would have to build that brand name. I agree though that a smaller badge in black and silver would fit the industry look a bit better. Personally, I don't care but I can see how it might bother some others. You make really great mics and capsules. You are already known. Don't change the name.

I’ve always dug the name (with the connection to your last name) and the badge. BPA sounds boring to me and, as mentioned above, evokes cheap plastics you try to avoid.

re: "it's prosumer"...I think that's silly. It's the product, not the name. The name takes on whatever qualities the product has and becomes synonymous with them. Lots of cheap lines of gear with names that are trying to convey anything but that. It doesn't work because the products don't evoke anything other than what they really are. Same for the converse. I don't think of abstract things when I think of Flea or Heiserman or Beesneez, I just think of whatever I've come to associate with those mics.

I think that's a great idea.

Ben I think the BN badge would be great without a name change since you have built up such goodwill and history.

I think it says allot about you to ask for constructive feedback Ben. While I'd keep the name you've built a successful history on and go with a smaller BN badge, I'll add this thought meant for encouragement, that whatever we do in life, 10% of the people will like us no matter what, and 10% won't no matter what. And I'd guess a few posters on a purple thread fall into that category of 10% or less in your very successful context of the whole. FWIW