Apollo X Series Gen 2 Release Tomorrow

well said! 

I didn’t think I did that publicly? But yeah, they weren’t interested - which is fine. It’s not a prerequisite to post here. It was a choice…better hope this site doesn’t have land for enormous things or something…

Oh - and TBF o think he did pass me along to some other rep that did that stuff…but she wasn’t interested.

Sure. But it's what is actually being considered to meet that threshold that is the problem. Drew can continue as always, but now he can't be called out on it when he's clearly speaking nonsense, intentionally being vague/obfuscating, or directly being patronizing/disrespectful. So we'll always get UA's preferred version of the narrative, and no ability to dig for hard facts that UA doesn't want to talk about, without getting banned for doing so. That's where things are at now.

I think, George , was on to something !

I don't own any Universal Audio products. I made the mistake of trying almost all of their reissue outboard gear and their plug ins. They have never seemed like a serious company to me. And I find everything they make slightly underwhelming and a compromise. It's no wonder they show no respect for their customer. Not to mention some new business decisions they made seemed amateurish at best. (Bock)

Back to our regularly scheduled programming!

I Don’t think a lot of it is hate, it’s criticism that the perception of those leveling the criticism is be accepted like the average 15 year old accepts it. Are we a more critical crowd than the average person? Probably, but many of us have been in arts / arts related fields, yourself included, where a very big part of the job is accepting criticism. I have ad least one manufacturer tell me he got out of music because of the criticism. Told him” then you’re only going to last 3 years, because the people buying your stuff face that level of criticism and think the makers of their tools should be able to handle it”.

In many ways UAis the Harmon of the digital age, wouldn’t want to be a part of that , developing new products , has their hands in so many sub markets, it just feels like the plan changes daily, Now personally I did not see the David Bock deal working for David, someone at UA should have seen that break up was going to happen like a Jen & Ben divorce and had a plan to handle the fall out from day one.

UA exists on the myth of classic products invented here , it’s a myth because the most desirable products where either the products they bought someone else for or are refinements there of. They have taken those products and built a pretty good ecosystem in the digital world. The problem that nobody understands about building an ecosystem is this:

You have asked a customer to trust you, to invest in what you are doing or going to do. Part of your marketing is really based on fear. Fear that if I don’t invest now I’m going to miss out, fear that I’m in so deep if I don’t buy your good version and by someone else’s better version I’ve wasted that investment. Good strategy builds loyalty, but used a lot of fear subconsciously and that means your clients are subconsciously fearful, especially around you so a lot of what UA deals with is fear of their own making.

UA is the typical big Audio Company in that they don’t understand that with all the possible computer builds OS versions out there you really have to have a very well trained support staff out there and maybe what they need to embrace something no one wants to do build a support system where you send your system in.

Let me explain with a criticism of the majority of you. Many hated it one avid had dealers with specific territories for their top products, you couldn’t shop around they wanted your dealer to sell a turnkey system. Everybody thought they could do it. Well guys many couldn’t. AVID wanted us to have higher margins that come from not having competition so we could afford to support those sales with no additional costs. Remember those Stupid ATTO cards so you had a second SCSI bus? Want to know how many PT systems I got shipped back on our dime because someone had convinced us & AVID they knew computers, Guess how many didn’t have that stupid Card? Or how many bent pins on Seagate Cheatahs?

Drew knows his UA stuff, he is pretty good at that, but what he has never understood is his Employers customers pay his bills even if he has to fake it , he has to make them feel like he is being empathetic, not he feels they feel. He has to understand & make those above him understand his secondary responsibility is to bring there concerns of the customers to management, & those who are not.

On one occasion a manufacturer was in wondering why there products were not moving they were accompanied by their rep who had moved him through all the important people who in fact didn’t really have contact with this manufacturers company.

So I kept explaining why customers were not buying there products, one in particular, at the end was saying “ well I guess we are OK because you’re saying our customers so they are buying “
I had to reply “ No our Customers mean our as company, not yours, I have over 600 lines, at least 50 direct SKU’s that pretty much do what yours does 10 that meat most of what most want, several less expensive and easier to get. I’m set, I fact your independent rep has at least one from a competing line we are good, really good, it’s you that isn’t “. Good companies listen!

Anything that doesn’t lower heat inside the units won’t be an improvement at this point. They don’t want to redesign the analog circuitry and are porting their cheesy distorted plugs to native now over 10 years too late.

Dude. I get you don’t like UAD…but saying the plugs suck all the time is just, well…incorrect. Also - I’m confused. Don’t you talk about using distortion and nonlinearities all the time? Adding stuff with distortion plugs? If these are all distortion boxes, I would’ve thought you’d love them.

As much as I’ve grown tired of UA, Capitol Chambers is my favorite vocal verb.

So is this just an Apple-esque refresh / facelift? I’ve always wanted to try a UAD interface, but am I really missing anything?