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Post by adamjbrass on Aug 23, 2019 4:57:39 GMT -6
Putting a "real plate" inside a 500 series module would be the most idiotic thing in the world But one of the funniest!  Chris Maybe my idea for a 10-space wide module is closer than I thought!! Haha |
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Post by adamjbrass on Aug 23, 2019 4:59:46 GMT -6
Putting a "real plate" inside a 500 series module would be the most idiotic thing in the world You'd need one of those Japanese Miracle Shrinking Rays!
BTW, if anybody from Diesengoff happens to be around PLEASE be aware that there actually are people in the audio word who DO NOT INSTAGRAM and really dislike Farcebook as a vehicle for transmitting useful information. If you post it on Instagram or FB I won't see it and neither will a number of audio people I know.
You and your friends are in the minority here Marketing in pro audio is heavily driven and very successful through social channels. Like many other industries This is Fact |
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Post by Ward on Aug 23, 2019 6:09:17 GMT -6
But one of the funniest! Chris Maybe my idea for a 10-space wide module is closer than I thought!! Haha Might be the only way to get a 500 'module' that isn't dying from power starvation |
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Post by EmRR on Aug 23, 2019 6:22:08 GMT -6
BTW, if anybody from Diesengoff happens to be around PLEASE be aware that there actually are people in the audio word who DO NOT INSTAGRAM and really dislike Farcebook as a vehicle for transmitting useful information. If you post it on Instagram or FB I won't see it and neither will a number of audio people I know.
You and your friends are in the minority here Marketing in pro audio is heavily driven and very successful through social channels. Like many other industries This is Fact Still, they are ignoring potential customers. Also fact. It's not that hard to update websites with basic information. |
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Post by adamjbrass on Aug 23, 2019 7:29:47 GMT -6
You and your friends are in the minority here Marketing in pro audio is heavily driven and very successful through social channels. Like many other industries This is Fact Still, they are ignoring potential customers. Also fact. It's not that hard to update websites with basic information. We can argue semantics all day long, but if you do not know how to find information online, you're not really a potential customer. You're just lost. |
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Post by EmRR on Aug 23, 2019 7:42:24 GMT -6
Still, they are ignoring potential customers. Also fact. It's not that hard to update websites with basic information. We can argue semantics all day long, but if you do not know how to find information online, you're not really a potential customer. You're just lost. These sources either don't show up in web searches or can't be seen without a sign in, in many cases. A marketer ignorant of that is the one who is missing the boat. As you've said yourself, there are plenty of manufacturers offering similar products, so the customer is not at a loss, even without FB/I. |
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Post by adamjbrass on Aug 23, 2019 7:57:27 GMT -6
We can argue semantics all day long, but if you do not know how to find information online, you're not really a potential customer. You're just lost. These sources either don't show up in web searches or can't be seen without a sign in, in many cases. A marketer ignorant of that is the one who is missing the boat. As you've said yourself, there are plenty of manufacturers offering similar products, so the customer is not at a loss, even without FB/I. Plenty of fish in this sea bro whales too.
Usually, they call you
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Post by adamjbrass on Aug 23, 2019 8:04:17 GMT -6
BTW, probably the largest reason why a company uses Social Media to reach "potential clients" is that it is free.
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Post by EmRR on Aug 23, 2019 8:15:43 GMT -6
BTW, probably the largest reason why a company uses Social Media to reach "potential clients" is that it is free. Free is debatable....... They usually also have websites, frequently derelict, yet paid to maintain. Just sayin', missed opportunity. Different from the question of 'can you find info on the internet', rather 'are you covering the bases'. I can't begin to tell the number of times a corporate client needs to run a video in a meeting which is posted ONLY on in their Instagram feed or FB, yet not on their Youtube channel or website media page, and no one can get a usable copy....because corporate communications dropped the ball....happens all the time. One example. |
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Post by svart on Aug 23, 2019 8:21:22 GMT -6
I prefer when advertisements are in the form of Little Orphan Annie decoder ring messages.
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Post by adamjbrass on Aug 23, 2019 8:24:51 GMT -6
BTW, probably the largest reason why a company uses Social Media to reach "potential clients" is that it is free. Free is debatable....... They usually also have websites, frequently derelict, yet paid to maintain. Just sayin', missed opportunity. Different from the question of 'can you find info on the internet', rather 'are you covering the bases'. I can't begin to tell the number of times a corporate client needs to run a video in a meeting which is posted ONLY on in their Instagram feed or FB, yet not on their Youtube channel or website media page, and no one can get a usable copy....because corporate communications dropped the ball....happens all the time. One example. It costs exactly Zero dollars to post on these mediums.
Secondly, why does it matter? If they aren't interested in these mediums, why would they be interested in the material these mediums offer from users? Chicken and Egg bro.
It makes no sense to me why someone is "against" learning new information through these channels. If you want to shut yourself off from the world or the internet, don't complain when you can't get something in your "feed", whatever that "feed" is....
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Post by EmRR on Aug 23, 2019 8:42:17 GMT -6
Free is debatable....... They usually also have websites, frequently derelict, yet paid to maintain. Just sayin', missed opportunity. Different from the question of 'can you find info on the internet', rather 'are you covering the bases'. It costs exactly Zero dollars to post on these mediums.
Secondly, why does it matter? If they aren't interested in these mediums, why would they be interested in the material these mediums offer from users? Chicken and Egg bro.
It makes no sense to me why someone is "against" learning new information through these channels. If you want to shut yourself off from the world or the internet, don't complain when you can't get something in your "feed", whatever that "feed" is....
Dollars are only one indicator of cost. You seem to be missing the point; turn 180º and look at it another way. You sound offended/exasperated by the idea, perhaps that's the lack of context here. I'm simply in agreement with John's point, which is valid. It's primarily a fact more than a complaint, it was a request he made, and I concur. The statement highlighted in red makes no sense at all. |
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Post by adamjbrass on Aug 23, 2019 8:45:48 GMT -6
The context here is "People that are not interested in Facebook or Instagram", which includes any and all activity these mediums offer.
Have a great day!
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Post by johneppstein on Aug 23, 2019 11:30:32 GMT -6
You'd need one of those Japanese Miracle Shrinking Rays!
BTW, if anybody from Diesengoff happens to be around PLEASE be aware that there actually are people in the audio word who DO NOT INSTAGRAM and really dislike Farcebook as a vehicle for transmitting useful information. If you post it on Instagram or FB I won't see it and neither will a number of audio people I know.
You and your friends are in the minority here Marketing in pro audio is heavily driven and very successful through social channels. Like many other industries This is Fact Right. It's SOooo useful to make a post on Farcebook that will scroll off the page within a few hours. Right. GREAT marketing tactic!
And then you put up a website that has ZERO useful information about any of your products.
Who are these people marketing to, preschoolers?
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Post by johneppstein on Aug 23, 2019 11:52:52 GMT -6
Free is debatable....... They usually also have websites, frequently derelict, yet paid to maintain. Just sayin', missed opportunity. Different from the question of 'can you find info on the internet', rather 'are you covering the bases'. I can't begin to tell the number of times a corporate client needs to run a video in a meeting which is posted ONLY on in their Instagram feed or FB, yet not on their Youtube channel or website media page, and no one can get a usable copy....because corporate communications dropped the ball....happens all the time. One example. It costs exactly Zero dollars to post on these mediums.
Secondly, why does it matter? If they aren't interested in these mediums, why would they be interested in the material these mediums offer from users? Chicken and Egg bro.
It makes no sense to me why someone is "against" learning new information through these channels. If you want to shut yourself off from the world or the internet, don't complain when you can't get something in your "feed", whatever that "feed" is....
It's a waste of time that could be better spent by actually putting real information about your products on your website, where it would remain available. And INSTAGRAM? I don't buy audio products from pretty pictures. Do you?
Why does it matter? Maybe becuse these companies are ostensibly interested in selling products to people who actually use them,. rather than spending all their time browsing social media? Social media gets you lots of "clicks" but generally very few real customers.
I'm not against "learning new information" from any channel. What I'm against is "channels" that do not actually communicate real information in any useful manner. Ever try referencing even three day old information on a busy Farcebook page? In that time it's going to be buried under a mound of garbage.
My "feed"? You must be kidding - "feeds" are not useful. They're not indexed and you can't reference information. They're for people with the attention span of a fruit fly.
When I see a company that can't be arsed to post even the most basic info - like a spec sheet and product description, let alone a price list - on their company website but tries to direct my attention to pretty pictures (that might be mock-ups for all I know) on Instagram or Farcebook that tells me that this is a company that I can't trust technically.
And in this case the hard info that I HAVE seen from more reliable (and information persistent) sources - like technical audio fora - has been more bad than good.
I'm not going to spend money on (for example) a preamp when the company won't even post basic info like input and output levels, S/N ratio, and available gain on the company site. Or anything else that company might be trying to sell me.
Ever heard the phrase "A pig in a poke"? (For those who don't know, "poke" is Scottish for a bag.)
I'm on the internet more hours a day than I really want to think about. What I'm not on is social media for idiots. It's a waste of time.
Incidentally, FB is NOT free if you're trying to reach a wide audience - they charge you to "Boost Your Posts". I've used that "feature" in advertising gigs. I've also found it to be singularly ineffective.
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Post by johneppstein on Aug 23, 2019 12:00:07 GMT -6
These sources either don't show up in web searches or can't be seen without a sign in, in many cases. A marketer ignorant of that is the one who is missing the boat. As you've said yourself, there are plenty of manufacturers offering similar products, so the customer is not at a loss, even without FB/I. Plenty of fish in this sea bro whales too.
Usually, they call you
They only call YOU because you're a rerspected dealer with a well established track record going back years, if not decades. If you weren't you do you think that posting on FB/I would get you those calls? Any calls?
I can tell you from experience, it probably won't.
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Post by johneppstein on Aug 23, 2019 12:07:10 GMT -6
Still, they are ignoring potential customers. Also fact. It's not that hard to update websites with basic information. We can argue semantics all day long, but if you do not know how to find information online, you're not really a potential customer. You're just lost. You can't find something that isn't there or can't be indexed by Google.
I tried for over an hour to find useful info from Diesengoff and nothing. Nada. Zip.
I found a fair amount of NON-information.
Most of the info I found ABOUT that company was complaints of one form or another.
Again, I'm not going to buy your product because of a pretty picture. I'm not going to buy your product because you've paid a bunch of "name people" to use their picture, either. I'm going to be interested if you post comprehensive, accessible technical information like a real adult company.
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Post by M57 on Aug 23, 2019 12:21:23 GMT -6
Who are these people marketing to, preschoolers?
Hah! Actually, Kind of.. They were preschoolers not very long ago, and social media is where they spend their time ..hours of it, every day. They don't have much use for computers, they have phones. For some of us, including myself, it's hard to understand. Yet, that's the way it is - and if you don't participate, not only are you out of the loop but you are a loser. This is simple truth for a LOT of young folk, and certainly post-millennials, who are starting to become a significant consumer demographic. One, which by the way needs to be cultivated even if they may not have a lot of money right now. I HAD to join Faceplant in order to enroll and participate in a professional development opportunity almost seven years ago. I dropped the account recently, but I can tell you that more business than you can imagine is 100% driven by social media.There's no question that of us who don't use social media are being ignored by many sellers, but they don't care. There are lots of fish to be caught and social media is the new ocean. They don't even care that for us, a product without a well-maintained and up-to-date website is a red-flag. The sad truth is they don't need us - or at least it's not worth it for them to reach out beyond social media to find us. |
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Post by johneppstein on Aug 23, 2019 12:21:24 GMT -6
The context here is "People that are not interested in Facebook or Instagram", which includes any and all activity these mediums offer. Have a great day! I use the FB PM feature because I have a few friends who can't be reached any other way.
I use FB to "advertise" gigs for my band, not because it actually brings in cvustomers - as far as I can't tell it's totally ineffective - but solely becuser the people who book most small venues check to see if you're advertising shows on your FB page. Because they're too damn cheap to advertise their opwn venue.
As far as I've been able to tell, not one person has attended one of my shows due to a FB post or ad who would not have come anyway. I've also noticed that usually if they check the "attending" box on the event announcement it is a sure indication that they won't. They feel that saying they're coming absolves them of the obligation to actually show up. I've also given FB money to "boost" my gig announcement both in The City and up here in Fairfield, which has proven to be a total, 100% waste of money. I have better results putting up paper posters in local bars.
What people don't appear to understand is that FB is nothing but a gigantic con game as far as marketing is concerned.
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Post by johneppstein on Aug 23, 2019 12:28:33 GMT -6
Who are these people marketing to, preschoolers?
Hah! Actually, Kind of.. They were preschoolers not very long ago, and social media is where they spend their time ..hours of it, every day. They don't have much use for computers, they have phones. For some of us, including myself, it's hard to understand. Yet, that's the way it is - and if you don't participate, not only are you out of the loop but you are a loser. This is simple truth for a LOT of young folk, and certainly post-millennials, who are starting to become a significant consumer demographic. One, which by the way needs to be cultivated even if they may not have a lot of money right now. I HAD to join Faceplant in order to enroll and participate in a professional development opportunity almost seven years ago. I dropped the account recently, but I can tell you that more business than you can imagine is 100% driven by social media.There's no question that of us who don't use social media are being ignored by many sellers, but they don't care. There are lots of fish to be caught and social media is the new ocean. They don't even care that for us, a product without a well-maintained and up-to-date website is a red-flag. The sad truth is they don't need us - or at least it's not worth it for them to reach out beyond social media to find us. It appears to me that the small "boutique" audio companies that are successful maintain an active presence on the forums, where info remains accessible. They may also maintain FB pages, but as to whether these pages translate into real sales is questionable at best.
The dirty little truth is that the vast majority of those who see those FB pages are not seriously looking to buy anything. They're just browsing FB. It's like looking at cat pictures.
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Post by drbill on Aug 23, 2019 12:35:14 GMT -6
I think there's room for both methods, and I think any company that does't approach both methods is short sighted.
Me? I detest facebook, and google, and youtube and other DOTcoms that make their BILLIONS by taking advantage of creatives. So I don't participate. Waste of time and energy for me. I won't be a part of it.
I DO like the pretty pics on Instagram, but I really don't post there much.
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Post by Martin John Butler on Aug 23, 2019 12:43:51 GMT -6
Matt has always been super cool with me. Dizengoff gear is welcome in my place anytime. Whatever Matt has come up with for a Plate Reverb is gonna be interesting for sure. If it sounds better than my Liquid Sonics 7th Heaven I'll be very impressed.
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Post by Deleted on Aug 23, 2019 14:15:35 GMT -6
I have a feeling it’s not a physical plate reverb but a DSP thing. Maybe I’m wrong. I don't see how it possibly could be. Even the "miniature" EMT gold foil plate was nowhere near small enough to fit in a 500 module. And I think it's pretty deceptive advertising to call this module a "plate reverb" - unless, of course, it's just the control unit for an actual plate that sits in some other location, like your garage? But somehow I really doubt that.
EDIT: Yes, it's DSP. Boo!
I mean, there are like a hundred guitar pedals that say "plate reverb" on them. I even own one, and mix with it because it sounds awesome. I don't see why it's so crazy to do the same here. EDIT; far as the social media stuff... when it comes to small / indy / boutique companies, I've been made aware of and purchased quite a few products by stumbling upon or following said companies on IG and/or FB. It's honestly one of the only positive attributes of social media as far as Im concerned. |
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Post by adamjbrass on Aug 24, 2019 4:38:24 GMT -6
You and your friends are in the minority here Marketing in pro audio is heavily driven and very successful through social channels. Like many other industries This is Fact Right. It's SOooo useful to make a post on Farcebook that will scroll off the page within a few hours. Right. GREAT marketing tactic!
And then you put up a website that has ZERO useful information about any of your products.
Who are these people marketing to, preschoolers?
Actually, it is! How else will your followers and customers and potential clients know you updated your web page with info? Oh, you could send them a email, or maybe compose a thoughtful newsletter email, (for people that still like email) or you could call them individually? (How do you try to get them on your email list?) Or you could post on RGO, (god forbid the purple page) hmmmm. Trying to find ways to “reach” people, (all people, or just some people?) You could pay $400-$500 for a ad in a zine that 3-5% of customers actually read or even get. You could post a video on You-tube, hoping your “subscribers” on that page click back to your site. You could tell your friends to tell their friends. |
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Post by EmRR on Aug 24, 2019 6:30:01 GMT -6
Yes, all of that. Don’t forget to pay FB advertising fees to be sure more of your followers actually see your post. So....not free if effective.
I’m not at all against FB/I for this, just pointing out the disconnect in coverage. Some cover it all well, and I don’t think it’s that hard. Many use a social media consultant to get full coordinated placement.
Once it fall off the top of the feed, it's gone, unless you....put it on your website....
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