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Post by michaelcleary on Jan 13, 2020 21:38:15 GMT -6
its gonna be an analog reel to reel with A/D conversion. 8 track 1/2 in with built in mic pres. and a spring reverb. with built in eq , compression and delay. along with monitor control and headphone outputs. And a built in mic with speaker cabinet emulation. with cassette and cd duplication built in. and a mixer. and a daw. basically an all in one, everything you need, turnkey solution.
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Post by spindrift on Jan 13, 2020 21:47:32 GMT -6
I’ll bet it’s a tape machine....with DAW A/D D/A integration. Kinda like CLASP but super convenient.
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Post by spindrift on Jan 13, 2020 21:49:01 GMT -6
I honestly didn’t see michael’s reply above until I posted. I think we’re on the right path here with this tape hype in their advertising.
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Post by Martin John Butler on Jan 13, 2020 22:50:53 GMT -6
I'm still guessing it's a summing solution of some kind.
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Post by chessparov on Jan 13, 2020 22:53:50 GMT -6
If it actually turns out to be reel to reel based, I'll be shocked. But that'd be super cool! Chris
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Post by jcoutu1 on Jan 14, 2020 5:53:24 GMT -6
I bet it's a major letdown that doesn't live up to the hype.
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Post by jeremygillespie on Jan 14, 2020 6:27:58 GMT -6
Can you imagine a company putting out a tape machine? That would be insanity in today’s market. I mean let’s be honest, most “engineers” that are coming up can barely plug in a microphone, and the ones that can are too lazy to want or use a patch bay...
The future is scary!
It’s gotta be some sort of emulation. UA is really good at that and it’s their bread and butter. They just came out with new interfaces so I can’t see them revealing some new one with built in summing. That wouldn’t line up production wise and wouldn’t make sense to alienate the people who just purchased the X series stuff. They would flood the market with used boxes that have only been out for a year.
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Post by Drew @ UA on Jan 14, 2020 6:38:09 GMT -6
I bet it's a major letdown that doesn't live up to the hype. Always a good strategy in these situations. You'll never be disappointed.
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Post by Guitar on Jan 14, 2020 8:49:15 GMT -6
Can you imagine a company putting out a tape machine? That would be insanity in today’s market. I mean let’s be honest, most “engineers” that are coming up can barely plug in a microphone, and the ones that can are too lazy to want or use a patch bay... The future is scary! It’s gotta be some sort of emulation. UA is really good at that and it’s their bread and butter. They just came out with new interfaces so I can’t see them revealing some new one with built in summing. That wouldn’t line up production wise and wouldn’t make sense to alienate the people who just purchased the X series stuff. They would flood the market with used boxes that have only been out for a year. What if the summing was all internal? No cables. DA to summing mixer back to AD, all inside the box. I don't know, just an idea. I'm not sure if anyone's done this yet.
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Post by jeremygillespie on Jan 14, 2020 8:54:59 GMT -6
Can you imagine a company putting out a tape machine? That would be insanity in today’s market. I mean let’s be honest, most “engineers” that are coming up can barely plug in a microphone, and the ones that can are too lazy to want or use a patch bay... The future is scary! It’s gotta be some sort of emulation. UA is really good at that and it’s their bread and butter. They just came out with new interfaces so I can’t see them revealing some new one with built in summing. That wouldn’t line up production wise and wouldn’t make sense to alienate the people who just purchased the X series stuff. They would flood the market with used boxes that have only been out for a year. What if the summing was all internal? No cables. DA to summing mixer back to AD, all inside the box. I don't know, just an idea. I'm not sure if anyone's done this yet. Possibly - but it seems like those who are mixing in the box are happy being there and wouldn't spend the money for summing if it didn't have the option of inserts on every channel and a 2 mix insert point that would then need cabling. Then it just sort of goes round in circles of who the product is actually aimed at. At that point you're competing with boxes like the Sigma but then adding on emulation on top of it and AD/DA converters. That's a heck of an expensive box!
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Post by stratboy on Jan 14, 2020 9:11:25 GMT -6
My guess, FWIW, is something along the lines of Console 1, except for the UAD platform. It could be touchscreen driven, desktop, have knobs mapped to the plugin controls and massive amounts of DSP. Street price would range from $1500 - $3000, depending on the # of SHARC processors, Thunderbolt 3, and some form of low-to-no-latency integration with the current line of Apollo interfaces. That way UA preserves the current installed base, expands their ecosystem, provides an upgrade from the current Duo and Quad accelerators, and enhances the experience/workflow for UAD plugin owners. It could also take the form of a mixer/interface, ala Presonus and Tascam. Eight or more Unison preamps, faders, DSP, knobs mapped to plugins, ADDA, etc. That would be pretty cool, but the price point set by P and T would be hard to get close to. Imagine a desk where you could use a Harrison 32 EQ on one channel and a Neve right next to it. Try 3 or 4 different preamp flavors with a click. Put any of the UAD comps on a channel, pre or post EQ, and have automated faders! The mind boggles. It'll probably turn out to be something completely different from any of that. UAD speakers painted like Les Pauls? Guitar cables? Anyone?
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Post by indiehouse on Jan 14, 2020 9:12:35 GMT -6
This is UAD. If it's summing, it's going to be a DSP based emulation, like everything else.
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Post by Quint on Jan 14, 2020 9:15:06 GMT -6
Drew has already shot the summing thing down. It's not going to involve analog summing.
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Post by donr on Jan 14, 2020 9:19:31 GMT -6
Would anyone want a tape recorder at this moment in history? With analog euphonic non-linearity fairly easily obtainable today, why go back to actual tape and the limitations?
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Post by Quint on Jan 14, 2020 9:19:36 GMT -6
I think at this point that we know the following things as likely to be true: 1. This will involve some sort of hardware which contains DSP. 2. It will "bring things together and make things easier", per Drew. Everything after that is speculation, which I am happy to take part in. I think it's easier to speculate what it is NOT at this point. I think that it is not any kind of real live tape machine. DSP based? Maybe, but not real tape. Also, Drew has killed the summing thing with his previous comments. Analog summing is NOT happening.
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Post by Guitar on Jan 14, 2020 9:19:47 GMT -6
This is UAD. If it's summing, it's going to be a DSP based emulation, like everything else. True, but what if the summing was analog, simple circuitry, and you could "change the console" for the DSP sections of it. With an adequate amount of inserts and all of that. And pain-free setup/routing. A summing network can be made of a handful of tiny resistors. AD/DA can be very small on a PCB also. DSP can probably be pretty compact if they improve on the SHARC thing, or maybe just cripple it like the rest of the SHARC apollos and satellites that are currently for sale.
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Post by Drew @ UA on Jan 14, 2020 9:33:25 GMT -6
I think at this point that we know the following things as likely to be true: 1. This will involve some sort of hardware which contains DSP. 2. It will "bring things together and make things easier", per Drew. Everything after that is speculation, which I am happy to take part in. I think it's easier to speculate what it is NOT at this point. I think that it is not any kind of real live tape machine. DSP based? Maybe, but not real tape. Also, Drew has killed the summing thing with his previous comments. Analog summing is NOT happening. I did?!!? BTW, I own a Burl B32. It is my opinion that "clean summing" is pointless. I've done EXTENSIVE tests on an SSL Duality vs Pro Tools and without any processing in the chain, the PT bounce and the SSL print are virtually indistinguishable and IIRC they even null down a good bit. (it's been a while since I did it) Even with my Burl, it's pointless unless the BX5s are in and the +6 button is pressed. So colored summing I am into.
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Post by Quint on Jan 14, 2020 9:37:49 GMT -6
I think at this point that we know the following things as likely to be true: 1. This will involve some sort of hardware which contains DSP. 2. It will "bring things together and make things easier", per Drew. Everything after that is speculation, which I am happy to take part in. I think it's easier to speculate what it is NOT at this point. I think that it is not any kind of real live tape machine. DSP based? Maybe, but not real tape. Also, Drew has killed the summing thing with his previous comments. Analog summing is NOT happening. I did?!!? BTW, I own a Burl B32. It is my opinion that "clean summing" is pointless. I've done EXTENSIVE tests on an SSL Duality vs Pro Tools and without any processing in the chain, the PT bounce and the SSL print are virtually indistinguishable and IIRC they even null down a good bit. (it's been a while since I did it) Even with my Burl, it's pointless unless the BX5s are in and the +6 button is pressed. So colored summing I am into. Well you made the same comments about clean analog summing a few days ago. I wouldn't expect someone in your position to make those comments if UA was getting ready to release a product with clean analog summing, no? And why would UA release a "colored" summing product when all signs point to UA using plugins to do the coloring for everything, just like with Unison?
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Post by brenta on Jan 14, 2020 9:38:48 GMT -6
Maybe it is Console in a plugin form. Insert it on every track kind of like softube console 1, and then you don't have to jump between your DAW and Console. That's my blind dartboard guess. I definitely don't think its a DAW or new interface or a tape machine. UA doesn't want to support a DAW. Can you imagine the amount of whining on forums about features missing from their DAW? I would have to quit the internet.
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Post by Drew @ UA on Jan 14, 2020 9:58:08 GMT -6
I did?!!? BTW, I own a Burl B32. It is my opinion that "clean summing" is pointless. I've done EXTENSIVE tests on an SSL Duality vs Pro Tools and without any processing in the chain, the PT bounce and the SSL print are virtually indistinguishable and IIRC they even null down a good bit. (it's been a while since I did it) Even with my Burl, it's pointless unless the BX5s are in and the +6 button is pressed. So colored summing I am into. Well you made the same comments about clean analog summing a few days ago. I wouldn't expect someone in your position to make those comments if UA was getting ready to release a product with clean analog summing, no? And why would UA release a "colored" summing product when all signs point to UA using plugins to do the coloring for everything, just like with Unison? I hear you on the clean part. But Unison isn't summing. Unison is the front end. When I was coming up, we got color EVERYWHERE. Mics, pres, processing, the console itself, then off to tape, and then back to the desk for more processing, effects, and summing. Oh and don't forget your trusty ATR102!! I used to use one rebuilt by John Klett (https://www.technicalaudio.com) and it was glorious! There are SOO many pieces to the puzzle.
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Post by Quint on Jan 14, 2020 10:17:09 GMT -6
Well you made the same comments about clean analog summing a few days ago. I wouldn't expect someone in your position to make those comments if UA was getting ready to release a product with clean analog summing, no? And why would UA release a "colored" summing product when all signs point to UA using plugins to do the coloring for everything, just like with Unison? I hear you on the clean part. But Unison isn't summing. Unison is the front end. When I was coming up, we got color EVERYWHERE. Mics, pres, processing, the console itself, then off to tape, and then back to the desk for more processing, effects, and summing. Oh and don't forget your trusty ATR102!! I used to use one rebuilt by John Klett (https://www.technicalaudio.com) and it was glorious! There are SOO many pieces to the puzzle. Agreed. Unison isn't summing but those Unison preamps ARE clean so that the user can then choose WHICH color (in plugin form) they would like to then apply. I would assume that, based on UA's track history, a similar philosophy would apply with analog summing. Make the analog summing clean and then apply any of the various console plugins that UA offers. And since you said that you thought clean analog summing was pointless, well... 1+1=2 and it doesn't look like there will be analog summing as part of Luna. That is unless you're saying that there is going to be colored analog summing in the new Luna product?
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Post by Drew @ UA on Jan 14, 2020 10:19:34 GMT -6
Only 2 days left to find out!
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Post by Martin John Butler on Jan 14, 2020 10:26:05 GMT -6
I'm wary of plug-in color on the final mix. I have all sorts of things to do that and few if any do the trick. That's why I'm interested in the Silver Bullet and the Dangerous Music 2 Bus +. Now, if UAD could do something like that, I'd be very interested.
Take their Neve preamp plug-in for example. It sounds very good in isolation, but in everyday use in your studio, it really doesn't equal the real Neve or my Stam SA73. I know there have been big time demos of big name producers doing whole bands live with UAD's 1073 plug-in, but so far, no plug-in by any company has been more desirable than the hardware to me, except one. I wish it wasn't so.
Since the ATR-102 was mentioned, I'll say this, that is what I consider the best plug-in ever made. It's been first on my mix bus since day one and is a tone monster, with plenty of nice color. I could do tracks with that plug-in only and get where I need to. As much as I'd dig having a top of the line reel to reel again, it's a huge PITA, and I'd probably just stay with the ATR-102.
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Post by donr on Jan 14, 2020 10:33:13 GMT -6
I'm wary of plug-in color on the final mix. I have all sorts of things to do that and few if any do the trick. That's why I'm interested in the Silver Bullet and the Dangerous Music 2 Bus +. Now, if UAD could do something like that, I'd be very interested. Take their Neve preamp plug-in for example. It sounds very good in isolation, but in everyday use in your studio, it really doesn't equal the real Neve or my Stam SA73. I know there have been big time demos of big name producers doing whole bands live with UAD's 1073 plug-in, but so far, no plug-in by any company has been more desirable than the hardware to me, except one. I wish it wasn't so. Since the ATR-102 was mentioned, I'll say this, that is what I consider the best plug-in ever made. It's been first on my mix bus since day one and is a tone monster, with plenty of nice color. I could do tracks with that plug-in only and get where I need to. As much as I'd dig having a top of the line reel to reel again, it's a huge PITA, and I'd probably just stay with the ATR-102. Agree, only recently realizing how useful the UAD Ampex plug is.
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Post by Guitar on Jan 14, 2020 10:41:39 GMT -6
I'm wary of plug-in color on the final mix. I have all sorts of things to do that and few if any do the trick. That's why I'm interested in the Silver Bullet and the Dangerous Music 2 Bus +. Now, if UAD could do something like that, I'd be very interested. Take their Neve preamp plug-in for example. It sounds very good in isolation, but in everyday use in your studio, it really doesn't equal the real Neve or my Stam SA73. I know there have been big time demos of big name producers doing whole bands live with UAD's 1073 plug-in, but so far, no plug-in by any company has been more desirable than the hardware to me, except one. I wish it wasn't so. Since the ATR-102 was mentioned, I'll say this, that is what I consider the best plug-in ever made. It's been first on my mix bus since day one and is a tone monster, with plenty of nice color. I could do tracks with that plug-in only and get where I need to. As much as I'd dig having a top of the line reel to reel again, it's a huge PITA, and I'd probably just stay with the ATR-102. You should check out the IK Multimedia tapes too, they are also excellent. Ampex, Studer, MCI, and Revox I think is what they are. I use UAD tapes too, love them, and the Softube Tape is also necessary as a low latency, low CPU native option. I use a lot of tape sim all over the place. Tracking, mixing, and on the master bus. Some other brands didn't get it done right to my ears. uHe was pretty good. Also check out Sketch Cassette from Aberrant DSP if you're in the mood for "that" thing. It surprisingly sounds almost as terrible as a real cassette tape. But with more fine control over the sound parameters. For example it can be used as a clean "warble" modulator. Or a noiseless tape distortion, whatever.
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