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Post by Quint on Apr 23, 2024 18:10:35 GMT -6
I dunno. I’m feeling optimistic that the tide shifts toward authenticity. This is the sense I get from watching the other "kids". My middle school aged kids are part of a tape swap group at school. They literally swap cassette tapes and mix tapes. That's just one example. As automation and AI gets better and better, the natural rebound is to see more value in things that can't possibly be automated. Human experience. So the smart ones here and elsewhere should be rethinking their business strategy to emphasize the types of things that AI saturated generations will crave in the future. Real experiences. Things that exist. Yeah, something of that sort will be the best strategy. Authentic has always been authentic.
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Post by bgrotto on Apr 23, 2024 18:18:28 GMT -6
The prospects for earning any meaningful income in music have been infinitesimally small forever, with a particular bit of shrinkage the last 25 years. And yet, people still feel compelled to make music (and even pay good money to make it: buying the gear, renting the studio time, etc etc). I, for one, don't feel particularly worried about AI just yet, as the spaces I work in are unlikely to be impacted heavily.
That said, I think 'beat-makers' and similarly DAW-based writers are first on the chopping block, and that's just around the corner. Mastering engineers will probably take a hit next, though I think just as anyone who really cares today will prefer a human ME, the same will be true even as AI advances.
The safest folks in the industry, IMHO? Recording engineers (like, real tracking engineers who know how to select and position mics) and producers (real producers who work with artists to craft music, not data entry specialists clicking around in a DAW). I don't think those trades are in much danger from replacement by AI. Which is kinda ironic in a way since the current younger generation has the least interest in those particular disciplines.
LOL, I'm already planning my introductions to next semester's classes 🤣
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Post by wiz on Apr 23, 2024 18:44:16 GMT -6
That first line...."if only I could sing"....geeze it sounds like Nickleback
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Post by veggieryan on Apr 23, 2024 18:50:28 GMT -6
There is a silver lining here: this might mean that Taylor Swift can finally release a decent sounding album....
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Post by FM77 on Apr 23, 2024 18:58:52 GMT -6
TC Helicon was doing this in the late 90s early 2000s. Not this sophisticated, but it isn't anything new.
I used TC tech for radio jingles to hustle bucks on the side in the 90s. I had to use my own talent to write and get creative for the clients, but the TC was the centerpiece to get by with a single voice. They were never questioned for radio / jingle ads.
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Post by Johnkenn on Apr 23, 2024 21:57:20 GMT -6
I dunno. I’m feeling optimistic that the tide shifts toward authenticity. Vinyl record sales continue to increase. Then there’s live music. But I could see bands/performers using AI to write songs. Or at least ideate and reiterate. Music for film/shows/commercials? That could be different. I could see that music licensing taking a major hit. You might actually be right. The music my 17 year old tends to like is pretty alt with heavy lyrics. All the usual suspects. She and her gen even tend to like - gasp - older country music. It only makes sense. You rebel against and directly opposite to what’s supposed to be popular. So maybe there’s hope there.
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Post by trappist on Apr 23, 2024 22:19:09 GMT -6
That dubbed trumpet sounded thru the “Nose.” HA HA HA!
The rest sounded like a computer simulation.
Sadly, “sheeple” won’t care as they shop about and go about daily wandering and grazing.
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Post by peterr on Apr 23, 2024 22:26:09 GMT -6
Yeah. We're fucked. Here's the deal - there's always going to be human creation...but the large majority of places we are making money is probably about to get replaced by AI. I wouldn't doubt sync is over in 5 years. It's just the bottom line. Why pay through the nose when you can get it free? I guarantee you the PROs are going to get decimated by every restaurant that feels like ASCAP/BMI/SESAC has been raping them for decades. No way chains, malls, offices, etc aren't going to STOP playing music they have to pay for and start playing royalty free AI music. I hate to be pessimistic, but we've hit a point where it's downhill from here. It's not that people won't create music, there just won't be a sustainable economy around it - unless people rebel. But the next time consumers fight for the right to pay for shit will be the first time. I'm sure we will figure things out...I'm sure people were screaming about the cotton gin or whatever back in the day...and we survived. That being said, it's only been a relatively short amount of time that making music could support you as a profession. Yup! Also agree with the other point about vinyl, mixtapes, etc. Things are about to get very weird in our world of music production/writing. There might be some silver linings along the way and no doubt authenticity/unedited/raw material will be the score to the Titanic sinking. But there’s no sign of more money entering our side of the industry. I’m going down with the ship and making good shit as we sink, but no way we’re getting paid, paid.
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Post by copperx on Apr 23, 2024 22:32:45 GMT -6
I dunno. I’m feeling optimistic that the tide shifts toward authenticity. Vinyl record sales continue to increase. Then there’s live music. But I could see bands/performers using AI to write songs. Or at least ideate and reiterate. Music for film/shows/commercials? That could be different. I could see that music licensing taking a major hit. You rebel against and directly opposite to what’s supposed to be popular. Yes, and I expect AI music will be wildly unpopular with the adult demographic, and because of that, it will be embraced by the youth.
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Post by smashlord on Apr 23, 2024 23:08:47 GMT -6
I am not so doom and gloom about it. For someone like me who isn't a strong singer, but often has to write vocal arrangements/harmonies for artists, this seems like it could be a useful tool for demoing said parts.
As far as it putting everyone out of business, I've yet to meet a single musician that didn't love walking into a proper studio with a room full of gear. If people have the money, they will pay for the experience. We may just have to get more creative about how we go about our business. There will always be DINKs, recent empty nesters, your doctors, tech execs, etc... that want to go through the process because that's their escape from their day to day and will pay good money for someone competent to guide them through it.
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Post by thehightenor on Apr 24, 2024 0:18:48 GMT -6
lol …. it just sounds like a an unmusical robot to me. Awful.
All this AI stuff is just beyond awful. Mindless.
If anyone enjoys listening to AI generated music, that’s cool - it just means you were never going to become fan of my music anyway so no loss for me.
This is just music by numbers, a sophisticated “band in the box”
Singing and playing instruments aside from being easy, is such a pleasurable thing to do - why get an electronic toy to do it for you (yes there’s a joke hidden in that statement:)
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Post by niklas1073 on Apr 24, 2024 1:10:59 GMT -6
The fun part begins in a few years when when usage accumulates and ai starts to repeat itself. The possibilities are not limitless and the algorithms works within a rather limited framework after all. So I will pop some popcorn and enjoy watching the rumble of copyright cases popping up.
Business wise I think it’s irrelevant. Ai has been used for decades. Now it sneaks into a sector of music industry which has since long time separated from what we could call high end productions. The laptop producer is the one who is in trouble.
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Post by peterr on Apr 24, 2024 1:39:04 GMT -6
I am not so doom and gloom about it. For someone like me who isn't a strong singer, but often has to write vocal arrangements/harmonies for artists, this seems like it could be a useful tool for demoing said parts. As far as it putting everyone out of business, I've yet to meet a single musician that didn't love walking into a proper studio with a room full of gear. If people have the money, they will pay for the experience. We may just have to get more creative about how we go about our business. There will always be DINKs, recent empty nesters, your doctors, tech execs, etc... that want to go through the process because that's their escape from their day to day and will pay good money for someone competent to guide them through it. If you’re making a decent wage recording doctors and tech execs, godspeed man! I’m not doom and gloom (nobody said anybody deserves to make living as an artist), but my prediction is this industry will dwindle exponentially. We’ll see, though, I got lots of hope and fight in me left😎
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Post by Quint on Apr 24, 2024 3:50:05 GMT -6
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Post by Johnkenn on Apr 24, 2024 8:03:55 GMT -6
lol …. it just sounds like a an unmusical robot to me. Awful. All this AI stuff is just beyond awful. Mindless. If anyone enjoys listening to AI generated music, that’s cool - it just means you were never going to become fan of my music anyway so no loss for me. This is just music by numbers, a sophisticated “band in the box” Singing and playing instruments aside from being easy, is such a pleasurable thing to do - why get an electronic toy to do it for you (yes there’s a joke hidden in that statement:) Then the vocal it’s copying sounded like an un-musical robot. It basically just changes your vocal you put in into the voice of one of their robots. I assume it just follows the tuning of the vocal that is feeding it. So, maybe if it’s over tuned, it’s that the original is over tuned.
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Post by smashlord on Apr 24, 2024 10:20:35 GMT -6
I am not so doom and gloom about it. For someone like me who isn't a strong singer, but often has to write vocal arrangements/harmonies for artists, this seems like it could be a useful tool for demoing said parts. As far as it putting everyone out of business, I've yet to meet a single musician that didn't love walking into a proper studio with a room full of gear. If people have the money, they will pay for the experience. We may just have to get more creative about how we go about our business. There will always be DINKs, recent empty nesters, your doctors, tech execs, etc... that want to go through the process because that's their escape from their day to day and will pay good money for someone competent to guide them through it. If you’re making a decent wage recording doctors and tech execs, godspeed man! I’m not doom and gloom (nobody said anybody deserves to make living as an artist), but my prediction is this industry will dwindle exponentially. We’ll see, though, I got lots of hope and fight in me left😎 I'm fortunate that I do and I have been able to grow my business as well. Up almost 45% in revenue and 25% in profit YOY. Young bands that have the potential to tour, etc.... may bring your career to the moon, but those other demographics will allow you to make a sustainable, livable wage and you usually don't have to worry about invoices not being settled in a timely manner. I've found that the empty nester crowd will be some of the most loyal clients if you demonstrate you actually care about their project. I've met many guys and gals in their 50s who don't know what to do with themselves when their kids have gone off to college, so they start forming bands with their friends who are in similar positions. Often times they get written off by producers and engineers because many of them are essentially starting over, a little rusty, are "just some local dad rock band" etc... but they are passionate about what they are doing and just want to work with someone who cares.
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Post by jcoutu1 on Apr 24, 2024 10:25:23 GMT -6
If you’re making a decent wage recording doctors and tech execs, godspeed man! I’m not doom and gloom (nobody said anybody deserves to make living as an artist), but my prediction is this industry will dwindle exponentially. We’ll see, though, I got lots of hope and fight in me left😎 I'm fortunate that I do and I have been able to grow my business as well. Up almost 45% in revenue and 25% in profit YOY. Young bands that have the potential to tour, etc.... may bring your career to the moon, but those other demographics will allow you to make a sustainable, livable wage and you usually don't have to worry about invoices not being settled in a timely manner. I've found that the empty nester crowd will be some of the most loyal clients if you demonstrate you actually care about their project. I've met many guys and gals in their 50s who don't know what to do with themselves when their kids have gone off to college, so they start forming bands with their friends who are in similar positions. Often times they get written off by producers and engineers because many of them are essentially starting over, a little rusty, are "just some local dad rock band" etc... but they are passionate about what they are doing and just want to work with someone who cares. I’ve had a lot of luck with older people with money working in passion projects too. Reliable and consistent.
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Post by Johnkenn on Apr 24, 2024 11:03:58 GMT -6
God bless vanity projects. I’d much rather work for grateful and excited people as opposed to som smart ass cynical young dude that thinks he knows everything.
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Post by gravesnumber9 on Apr 24, 2024 11:05:39 GMT -6
I'm fortunate that I do and I have been able to grow my business as well. Up almost 45% in revenue and 25% in profit YOY. Young bands that have the potential to tour, etc.... may bring your career to the moon, but those other demographics will allow you to make a sustainable, livable wage and you usually don't have to worry about invoices not being settled in a timely manner. I've found that the empty nester crowd will be some of the most loyal clients if you demonstrate you actually care about their project. I've met many guys and gals in their 50s who don't know what to do with themselves when their kids have gone off to college, so they start forming bands with their friends who are in similar positions. Often times they get written off by producers and engineers because many of them are essentially starting over, a little rusty, are "just some local dad rock band" etc... but they are passionate about what they are doing and just want to work with someone who cares. I’ve had a lot of luck with older people with money working in passion projects too. Reliable and consistent. Case in point... CRO at my current job has a passion project band. They just dropped $500/day to record in one of the best studios in Austin. Honestly the band isn't bad either but it's a total hobby. Learn about the future of music by watching Amadeus. This is where it's going. Giving the royal family piano lessons while they pay you to write a song for their private dance party.
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Post by jcoutu1 on Apr 24, 2024 11:53:05 GMT -6
I’ve had a lot of luck with older people with money working in passion projects too. Reliable and consistent. Case in point... CRO at my current job has a passion project band. They just dropped $500/day to record in one of the best studios in Austin. Honestly the band isn't bad either but it's a total hobby. Learn about the future of music by watching Amadeus. This is where it's going. Giving the royal family piano lessons while they pay you to write a song for their private dance party. The fact that the best studio in town is only $500 / day literally says everything about the industry. I played on my first ep at a studio in 99. Price was $40 / hour then and they had a 24 channel Mackie console, a couple ADAT machines, and some DBX outboard. Industry is fucked.
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Post by gravesnumber9 on Apr 24, 2024 12:33:44 GMT -6
Case in point... CRO at my current job has a passion project band. They just dropped $500/day to record in one of the best studios in Austin. Honestly the band isn't bad either but it's a total hobby. Learn about the future of music by watching Amadeus. This is where it's going. Giving the royal family piano lessons while they pay you to write a song for their private dance party. The fact that the best studio in town is only $500 / day literally says everything about the industry. I played on my first ep at a studio in 99. Price was $40 / hour then and they had a 24 channel Mackie console, a couple ADAT machines, and some DBX outboard. Industry is fucked. That's not including engineer but yeah, pretty insane. I think standard rate around here with engineer is more like $800. I wonder what I paid back in the day when I was recording my first records. I can't really remember but it would have been around the same time. Did a project in 1999 in Buffalo at a place that looked exactly like the cliche of what a successful local recording studio used to be. Pretty sure we were somewhere around $75/hour in 1999 money which, corrected for inflation, would roughly come out to "go f*** yourself" in today's money. That was an awesome experience by the way. 19 years old in a "real studio" after tracking on a 4-track for 5 years was kid in candy shop territory. Too bad the album sucked and I had no idea what I was doing.
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Post by veggieryan on Apr 24, 2024 12:43:27 GMT -6
Learn about the future of music by watching Amadeus. This is where it's going. Giving the royal family piano lessons while they pay you to write a song for their private dance party. Welp, I guess it's an improvement over having to listen to Nicki Minaj rap about how much her cat loves taking baths over and over again...
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Post by christopher on Apr 24, 2024 12:44:31 GMT -6
I tried the demo. I guess I wasn’t paying attention because I ran out of tokens after trying 2 voices. I guess I’d need to put down $20 and get 120 minutes. Seems like plenty, though a 5 minute song testing all the voices will eat through much of that.
Current verdict: could be useful for backing voice? You must use different takes for that. 2 voices on the same take combine to sound like 1 new voice, which is what happened to me. And I accidentally had the little girl selected to process, so that was a waste of tokens.
And it’s pretty time consuming, takes a little longer to process than a trip OTB. However when it’s done, it’s done! No need to mess with it. Very weird stuff.
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Post by smashlord on Apr 24, 2024 14:22:20 GMT -6
Case in point... CRO at my current job has a passion project band. They just dropped $500/day to record in one of the best studios in Austin. Honestly the band isn't bad either but it's a total hobby. Learn about the future of music by watching Amadeus. This is where it's going. Giving the royal family piano lessons while they pay you to write a song for their private dance party. The fact that the best studio in town is only $500 / day literally says everything about the industry. I played on my first ep at a studio in 99. Price was $40 / hour then and they had a 24 channel Mackie console, a couple ADAT machines, and some DBX outboard. Industry is fucked. That's crazy to me. $500/day up in the Northeast gets you someone's basement. Top studios around here are well over $1K a day. That said, I think sometimes studios are their own worst enemies. I've seen some guys with mid 6 figure investments letting their place go for $375 a day. They also end up selling lots of gear every couple of months on CL/FBMP. Hmm... I wonder if those two things are related.....
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Post by gravesnumber9 on Apr 24, 2024 14:35:06 GMT -6
The fact that the best studio in town is only $500 / day literally says everything about the industry. I played on my first ep at a studio in 99. Price was $40 / hour then and they had a 24 channel Mackie console, a couple ADAT machines, and some DBX outboard. Industry is fucked. That's crazy to me. $500/day up in the Northeast gets you someone's basement. Top studios around here are well over $1K a day. That said, I think sometimes studios are their own worst enemies. I've seen some guys with mid 6 figure investments letting their place go for $375 a day. They also end up selling lots of gear every couple of months on CL/FBMP. Hmm... I wonder if those two things are related..... Well the tip top studios around here (Arlyn or whatever) go in that range as well. So maybe I should have said "one of the better" instead of "one of the best." Pretty sure Arlyn is more like $1k per day. Still, last time I personally booked a Tier 1 place around here was 10 years ago almost to the day. I had a slight producer discount but the rate was $400/day for a very, very nice place (no engineer) whose name you would recognize if you know folks in Austin. I'm guessing they still go for $600 or so. It's a different market though. Very little corporate or label funded recording around here. Much more indie and tv/film is almost completely non-existent.
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