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Post by wiz on Aug 22, 2016 23:06:33 GMT -6
I have a new album coming out...
What do YOU think is a fair price.. for 10 songs on a CD delivered to your door... yes, your door.. anywhere... you know, where doors are 8)
lets use US dollars as the currency...
$10
$13
$15
do you not want a CD you want (barrrrfff) online download purchase like iTunes.. etc?
Interested to see what people think.
cheers
Wiz
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Post by NoFilterChuck on Aug 23, 2016 0:32:45 GMT -6
iTunes takes 25%. you might use Gumroad cuz they only take 5% or so. I use them for all of my vids and apps. But a lot of folks will tell you to sell it on all platforms possible. Bandcamp, Reverbnation, your own website, iTunes, cdbaby, etc...
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Post by wiz on Aug 23, 2016 1:00:45 GMT -6
iTunes takes 25%. you might use Gumroad cuz they only take 5% or so. I use them for all of my vids and apps. But a lot of folks will tell you to sell it on all platforms possible. Bandcamp, Reverbnation, your own website, iTunes, cdbaby, etc... Thanks chuck... i hVe been selling cd's from my website for years, and have existing iTunes artist account... And do the digital distribution thing... so... What do think about the original question though ? cheers Wiz |
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Post by kilroyrock on Aug 23, 2016 6:08:20 GMT -6
I buy cd's that are $10. What's nice is when I can buy the cd for $10 bucks, but get an online copy of it at the same time, and then eventually the cd shows up so I can re-listen, look at the art, put it in my kitchen cd player. The impulse satisfaction is there, and I didn't have to buy the online copy for $7 to get nothing.
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Post by wiz on Aug 23, 2016 6:43:19 GMT -6
I buy cd's that are $10. What's nice is when I can buy the cd for $10 bucks, but get an online copy of it at the same time, and then eventually the cd shows up so I can re-listen, look at the art, put it in my kitchen cd player. The impulse satisfaction is there, and I didn't have to buy the online copy for $7 to get nothing. Thanks for this... I hadn't thought of offering the online and cd at the same time. Though I di this for a few last album. cheers Wiz |
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Post by jcoutu1 on Aug 23, 2016 6:58:29 GMT -6
I only want a high quality download, no physical cd. I have enough "stuff" and the download gives me the tunes without the stuff.
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Post by keymod on Aug 23, 2016 7:29:50 GMT -6
I still like having something to hold and read while I listen.
A dollar per song, including shipping and download, is very reasonable IMO.
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Post by Ward on Aug 23, 2016 7:34:56 GMT -6
$15 if you're supplying a printed booklet and shipping. Otherwise, $10 for the digital download.
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Post by indiehouse on Aug 23, 2016 7:35:01 GMT -6
Yeah, $10 for the CD and instant download. I need something to listen to in my car!
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Post by jcoutu1 on Aug 23, 2016 7:47:27 GMT -6
I still like having something to hold and read while I listen. A dollar per song, including shipping and download, is very reasonable IMO. If I'm getting a physical product, I want vinyl. |
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Post by johneppstein on Aug 23, 2016 13:34:27 GMT -6
I have a new album coming out... What do YOU think is a fair price.. for 10 songs on a CD delivered to your door... yes, your door.. anywhere... you know, where doors are 8) lets use US dollars as the currency... $10 $13 $15 do you not want a CD you want (barrrrfff) online download purchase like iTunes.. etc? Interested to see what people think. cheers Wiz Well, it depends a bit on the packaging costs. If you do a really nice cover package I think $15 delivered is more than fair. If it's a simple cardboard sleeve maybe $12. |
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Post by mrholmes on Aug 23, 2016 16:16:23 GMT -6
I have a new album coming out... What do YOU think is a fair price.. for 10 songs on a CD delivered to your door... yes, your door.. anywhere... you know, where doors are 8) lets use US dollars as the currency... $10 $13 $15 do you not want a CD you want (barrrrfff) online download purchase like iTunes.. etc? Interested to see what people think. cheers Wiz How much units you need to sell to make a break even point. Thats is the question to me. Calcualte a few scenarios with the diffrent selling prices pick the one that is the most realistic one to reach the BEP. You will know your selling price and how much units you need to sell. www.thebalance.com/how-to-calculate-breakeven-point-393469 |
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Post by wiz on Aug 23, 2016 16:22:07 GMT -6
Thank you everybody, for taking the time to post a reply.
It really helps.
cheers
Wiz
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Post by wiz on Aug 23, 2016 16:22:39 GMT -6
I have a new album coming out... What do YOU think is a fair price.. for 10 songs on a CD delivered to your door... yes, your door.. anywhere... you know, where doors are 8) lets use US dollars as the currency... $10 $13 $15 do you not want a CD you want (barrrrfff) online download purchase like iTunes.. etc? Interested to see what people think. cheers Wiz How much units you need to sell to make a break even point. Thats is the question to me. Calcualte a few scenarios with the diffrent selling prices pick the one that is the most realistic one to reach the BEP. You will know your selling price and how much units you need to sell. www.thebalance.com/how-to-calculate-breakeven-point-393469 thanks martin Wiz |
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Post by mrholmes on Aug 23, 2016 16:37:18 GMT -6
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Post by wiz on Aug 23, 2016 16:46:06 GMT -6
I apologise, sorry cheers Wiz |
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Post by jazznoise on Aug 24, 2016 3:51:40 GMT -6
10$ is plenty, but remember my age doesn't buy music.
You can probably sell someone in their 40's a CD for 15$, so I don't see why not. They have the spare income.
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Post by swurveman on Aug 24, 2016 6:43:51 GMT -6
It depends upon the market. If you play live, you can test at what price point you sell more units. You can also research what price point similar artists are charging. I would also think you can do this with comparable artists to yourself online.
Personally, I think it's very hard to differentiate yourself, or your band online. Sure, your core audience may buy your CD, but how do you get others to pick yours out of the millions out there? My first instinct says to saturate free radio stations across the country to try to get national exposure, with the caveat that they need to say who you are when they play your tune and where to find you online
It seems to me that some kind of coalition of artists could go this route and gather funds among themselves to donate to free radio to ensure (if possible) that there's enough rotation and enough information for the listener to find you on the internet.
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Post by javamad on Aug 24, 2016 6:46:40 GMT -6
The people saying CD AND download together are getting it right in my opinion. It also takes from the sales principle of offering a bundle rather than discounting. If you go below $10 for just the CD .. you will never get back up.
There is also the opportunity to put the digital download code in the CD .. plus other extras that can be considered fan engagement. Think free concert tickets (if you are active in that area), VIP band website access to special areas with fan-only videos, etc .. This is all being done to great success in some Asian markets where CD's are still selling like hot cakes.
Selling CD's through a source that feeds into the Billboard chart count is something that you may also want to consider.
For pricing .. I would not balk at the difference between $10 and $12 ... though $15 is starting to sound expensive. (and this is where the fan bundle approach can come in and make $15 sound like a bargain cos you get the CD, the high quality digital download, full cover art, access to VIP fan part of th ebands website AND a free ticket to any concert in 2016.)
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Post by kilroyrock on Aug 24, 2016 8:01:00 GMT -6
10$ is plenty, but remember my age doesn't buy music. You can probably sell someone in their 40's a CD for 15$, so I don't see why not. They have the spare income. I stopped buying cds until about 5 years ago, and it's ramped up considerably as I get older. I turn 34 on Saturday. I really like things being easy to download onto a phone for my car, and a cd to put it somewhere else. I actually prefer a vinyl/mp3 hybrid personally. Vinyl has the collectability/artwork I like, with the convenience of mp3, which I can burn as a cd if I wanted.
I suggested my nieces go get the Queen greatest hits so they can listen to it, as they are doing bicycle race with their orchestra in school and love the song. they said "Or we could just pull it up on spotify"
I don't think they understand what a data cap is. or how obsessive listening to Queen can be.
I also think you should just count 12-20 year olds out for most music that is not top 40 related garbage. Last I checked you're not bumpin' on an 808.
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Post by jimwilliams on Aug 24, 2016 9:44:16 GMT -6
I used to ask five bucks but ended up giving them away for free. For important folks I would send them one with a $20 bill inside to generate just enough guilt to make them listen for about 30 seconds. That was all I could do to get people to pop them into their players.
Essentially, I bribed people to listen to my stuff.
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Post by wiz on Aug 24, 2016 15:48:21 GMT -6
thanks again to all who have replied....
I am across the points about marketing, age, selling at gigs etc... and was really mostly interested in the price point, and what it is that you would expect or like to get for that price point.
Its interesting that 10 dollars seems to be the magic figure...
Its interesting, that is the point most have placed as the monetary value figure...
The really important things I have taken from the thread so far are...
$10 seems to be the point that people don't mind forking over for... impulse point if you like.
Immediate access to the music after purchasing seems to be important.. something I hadn't thought of.. generational perhaps... never the less, its an extremely important point... and something I will try to incorporate into the release.
thanks again
Cheers
Wiz
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Post by popmann on Aug 24, 2016 17:59:08 GMT -6
So, I would second the instant access....even if you charge $15 for the CD (which is fine IMO as long that's ACTUALLY the total)--if you get immediate download of choice of format, that should be fine, because it allows someone to make the choice they WANT to make--buying the CD with liner notes, etc, but ALSO get it RIGHT NOW as we've become so accustomed to.... I'm not sure my 2 cents matters, but setting aside the physical that requires shipping and pressing (not in that order  )....all downloads should be the same price. If that's $10, it is....I would suggest that you look at what you actually MAKE as the artist from iTunes at 9.99 and charge THAT plus a dollar on your site. I think at best you'll see what $5-6? Between Apple and whatever digital distribution deal gets you available there? Say $6....so $7 on your site or $10 on iTunes. Your site has the 24/96 FLAC, 48khz AAC, or 320mp3. You can include lossless CD if you want, but I think people who want files will either want the small ones for their phone or the studio master for active listening. I think people who want the 16/44 will want the silver disc it comes on. |
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)....all downloads should be the same price. If that's $10, it is....I would suggest that you look at what you actually MAKE as the artist from iTunes at 9.99 and charge THAT plus a dollar on your site. I think at best you'll see what $5-6? Between Apple and whatever digital distribution deal gets you available there? Say $6....so $7 on your site or $10 on iTunes. Your site has the 24/96 FLAC, 48khz AAC, or 320mp3. You can include lossless CD if you want, but I think people who want files will either want the small ones for their phone or the studio master for active listening. I think people who want the 16/44 will want the silver disc it comes on.