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Post by jcoutu1 on Oct 27, 2015 7:22:22 GMT -6
...are probably the way to go these days huh?
I've been hearing a tune on the radio for the past couple weeks. Cool little ditty. Total Joy Division ripoff, but I used to like going out for 80's night at the bar and getting hammered, so it's got some nostalgic quality for me I guess. Anyway, I started watching the new season of American Horror Story last week and the tune was in the episode. I looked it up...it came out in 2005 and the band broke up in 2012. All of a sudden now, they're all over the radio. There seems to be a big market for indie and folk stuff in commercials too. Seems like these days a placement is probably better for your career then anything eh?
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Post by Gustav on Nov 16, 2015 0:59:06 GMT -6
...are probably the way to go these days huh? I've been hearing a tune on the radio for the past couple weeks. Cool little ditty. Total Joy Division ripoff, but I used to like going out for 80's night at the bar and getting hammered, so it's got some nostalgic quality for me I guess. Anyway, I started watching the new season of American Horror Story last week and the tune was in the episode. I looked it up...it came out in 2005 and the band broke up in 2012. All of a sudden now, they're all over the radio. There seems to be a big market for indie and folk stuff in commercials too. Seems like these days a placement is probably better for your career then anything eh? (almost) everyone I know making music who made any money worth mentioning did so by getting a track in an add or a TV series, and thats even counting people who made gold records here (fairly small country). For example, I know a struggling band who got a track used in a Chevrolet commercial, voila. Or these local guys, who got their song into the Google glasses add. They toured as support for The Editors, and had a pretty good run. When I was active as a composer, the bulk of my income came from radio play royalties. Its a pretty generous system here, my understanding is that radio pays nothing in royalties in the US!? Lots of new roads, but its a rough landscape, and making a placement is not the same as making rent for more than a few months. Gustav |
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Post by Deleted on Nov 16, 2015 8:18:06 GMT -6
Yes. It is very common nowadays. The advertising agencies and TV producers get fresh music for small money, and the indie bands could monetarize at least some of their music and have wide presence.
Also, sometimes it is a licensing issue. E.g. the german title music for "Dr. House" has not been the "Teardrops" track from Massive Attack, but another track "in the style of" it. The licensing of the song didn't cover the use for the german broadcasting.
And this is also a reason why bands that act in a cover-band like style are coming up. The advertising guy or TV producer has a song in mind, a signature sound, a band.
But does not want to license the original, for whatever reason, or just want 'something new in the style and mood' of a song he has in mind.
Then you come to bands that sound like rip-offs. Or better: bands that ... are rip-offs...
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Post by Deleted on Nov 16, 2015 8:27:24 GMT -6
Sometimes it is only a kind of voice that is en vogue at the moment.
I know a female singer that has a style that was very hip and trendy, a kind of broken or fragile voice with a special timbre. Very indie, but she got an offer for singing a car commercial song because someone saw a youtube vid of her band...
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Post by Gustav on Nov 16, 2015 16:52:38 GMT -6
Then you come to bands that sound like rip-offs. Or better: bands that ... are rip-offs... Never thought of that. Ive seen it from the side of a friend who spends most of his time doing soundalikes. "Make something for our add that sounds like this song, just not enough to cause a problem". He sometimes gets a cut of the add with the music they dont want to pay for added. Crazy thinking, but economical for sure. Gustav |
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Post by keymod on Dec 9, 2015 4:09:16 GMT -6
"Make something for our add that sounds like this song, just not enough to cause a problem".
To me, there is a lot wrong with that line of thinking. And to go along with it doesn't seem quite right either.
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Post by jazznoise on Dec 9, 2015 6:30:22 GMT -6
Cover Culture - or how I learned to stop worrying and kill music.
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Post by Deleted on Dec 9, 2015 13:39:20 GMT -6
It sometimes comes even worse. I know from a long time top40 producer in germany, who makes crazy cadences and unusual rhythmics in parts of the totally banal type of pop he produces. It plays absolutely no role in the music. It is totally redundand. There is only one reason for it - nobody could claim horrific shares in profits later if it is accidentially already used by someone else. It is hilarious, because his music is totally banal and simple, but his singers have to make some very unusual and vocal-unfriendly stuff just for this. Hilarious. You come to this if you analyze the songs. There is absolutely no musical reason for these parts, they are extremely hard to sing, against all vocal feeling, and he obviously wants them to stay in the background with the simple parts accented. Because they sound strange and misleading.
It is especially hilarious because he already always covers himself....
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