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Post by lpedrum on Sept 3, 2015 21:33:49 GMT -6
I use Cubase so I can't vouch for the accuracy of this article. But man, it's harsh! |
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Post by joey808 on Sept 3, 2015 21:50:07 GMT -6
What article?
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Post by Johnkenn on Sept 3, 2015 22:44:26 GMT -6
Click on "this article"
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Post by joey808 on Sept 3, 2015 22:54:40 GMT -6
Well said.
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Post by lpedrum on Sept 3, 2015 23:23:27 GMT -6
Being a long time Cubase user I sometimes run into eye-rolling from folks who still think that the only pro way to record is with Pro Tools. And in a real way that perception is what keeps them King of the market. I think what Avid needs to understand is that it will not take a majority of studios and producers switching from ProTools to other DAWs to have them loose their foothold. All that will be needed is a marketplace tipping point created by the public knowledge that professionals are using many different DAWs to make great records. Once the guise of superiority is gone the tumble could come swiftly.
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Post by kcatthedog on Sept 4, 2015 4:36:55 GMT -6
I'd say deserved. Avid has essentially ignored input from its market spent time and money on areas people are disinterested in, implemented a new manipulative annual fee system which gouges loyal long term clients if you don't sign up and other than some new good plugs not really been innovative with their software bringing it up to par with other DAWs and instead on fixing all the bugs in 11 with . updates they launched 12 that you have to buy, at least now you get that for $99!
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Post by Johnkenn on Sept 4, 2015 8:41:04 GMT -6
I've pretty much completely switched to Cubase. Once I got past a few of the learning curves, I don't know what could make me go back.
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Post by jdc on Sept 4, 2015 10:37:10 GMT -6
Does it sound better than Pro Tools? :-)
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Post by Johnkenn on Sept 4, 2015 11:14:49 GMT -6
Meh. Who knows. I know when we were doing the svartbox comparison, I switched out of pro tools mid session because an analyzer I had only worked in Cubase...and we all thought - holy crap I swear it sounds better. Later I looked back at the PT session and I think we had put a HPF on the master...so maybe we weren't comparing apples to apples.
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Post by Martin John Butler on Sept 4, 2015 11:27:43 GMT -6
I'm glad I started with Logic 9, and went to Logic X. The compressors alone are with the cost of the entire DAW.
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Post by Johnkenn on Sept 4, 2015 11:41:39 GMT -6
About different DAWS - I kind've figure the one you're gonna like the best is the one you're more familiar with - or the one you started on. I started on Cubase, but switched to PTs for several years...so I had more than a basic understanding of Cubase. I know going into Logic is kind of overwhelming and clunky to me. That being said, I think Logic has the best feature set and bang for the buck.
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Post by Johnkenn on Sept 4, 2015 11:42:10 GMT -6
I'm glad I started with Logic 9, and went to Logic X. The compressors alone are with the cost of the entire DAW. And the mellotron. |
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Post by Martin John Butler on Sept 4, 2015 12:23:16 GMT -6
I have a Mellotron from UVI, I haven't even tried the Logic Mellotron. So, it's good? heh, heh..
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Post by Johnkenn on Sept 4, 2015 12:26:48 GMT -6
Well, meh...but I jut didn't want to spend the money on the UVI or GMedia one, so this one is good enough for me.
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Post by Randge on Sept 4, 2015 12:29:15 GMT -6
I've pretty much completely switched to Cubase. Once I got past a few of the learning curves, I don't know what could make me go back. One more I have helped convert to the bright side! |
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Post by Bob Olhsson on Sept 4, 2015 13:04:59 GMT -6
I'd say deserved. Avid has essentially ignored input from its market spent time and money on areas people are disinterested in. This depends on which market and which people. Pro Tools TDM was a successful video/film post audio DAW that had been created by some music people. It was eventfully adopted by a lot of music people replacing ADATs as the cost of hard drives came down. I originally used Pro Tools in post. Post users need to be able to open projects from twenty years ago so helping them move to native or HDX is undoubtedly Avid's top priority because otherwise they are totally locked into TDM.
At this point TDM is no longer as necessary for music as it was a few years ago. While music users are livid about playing second fiddle, there's no way Avid can afford to put them ahead of post users. Judging by the features they've recently added, I suspect they see HD as becoming focused more on post while having full stereo recording and mixing capability for music in non-HD.
As for the rental/support plan policy, we'll be seeing it from all public corporations due to the investor disclosure requirements that were imposed following the Enron scandal. Discounted software upgrades are history. They are required to be free, part of a subscription or sold as a new purchase. Avid hasn't really any choice in this. At least the didn't go to rental-only like Adobe.
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ericn
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Balance Engineer
Posts: 14,976 
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Post by ericn on Sept 4, 2015 13:21:52 GMT -6
Sir Bob pretty much nailed it the problem is AVID is basically a video company ! video is where the market and the money is !
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Post by b1 on Sept 4, 2015 13:28:14 GMT -6
Pixar switched to Linux and open source several years ago, including coding their own tools.
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Post by kcatthedog on Sept 4, 2015 13:33:46 GMT -6
I won't argue with Bob  , just clarify that I was referring to the survey avid commissioned, referenced in the article and I believe avid had implemented just one of the requests great marketing: solicit customer input and ignore it ,so the message is we don't care and we wasted your time:) |
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Post by Bob Olhsson on Sept 4, 2015 13:35:02 GMT -6
At the time Avid bought Digidesign during the mid '90s, more than half of their income was OEM sales to Avid. Avid is still dominant in high-end motion picture editing, broadcast television and broadcast cloud services. They converted Media Composer to native at much lower cost and are moving in on Adobe and Apple. All that and they are the biggest player in live sound mixing.
They may of may not be the best place to go for music production but they most certainly aren't going away other than maybe from Guitar Center.
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Post by Bob Olhsson on Sept 4, 2015 13:39:17 GMT -6
Pixar switched to Linux and open source several years ago, including coding their own tools. My understanding from friends who work there is that Pixar has always been coding their own tools. |
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Post by b1 on Sept 4, 2015 13:50:57 GMT -6
That's cool... Even more cool - they released some of their software!
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Post by b1 on Sept 4, 2015 14:04:46 GMT -6
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Post by b1 on Sept 4, 2015 14:44:11 GMT -6
I think anyway you slice it, Avid is on a slippery downward slope. From stiffing customers to shifty lock-down schemes. I looked at Avid about 10 or so years ago for video solutions. The software was minimalistic and the hardware was targeted to the broadcasting market, with matching price-tag. It seems they stay afloat by the strangle-hold they have on some customers. It's hard to walk away from such a hefty investment. I feel for those ill affected!
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ericn
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Post by ericn on Sept 4, 2015 15:27:25 GMT -6
Here's a dirty little secret that's going to piss off all of the PT hopefulls,
If Avid is listening to the customers with money, they are listening to broadcast and broadcast production. With the U.S. Presidential cycle getting longer and longer and more and more other groups who will jack up the add rates for Penis pills and lawyers to sue you penis pill maker. Ads are already playing in Iowa and New Hampshire and LocalStations are already plotting how to spend their windfall. Add in the Production houses and while the stock might not show it Avid will have a good 2016.
Avid also knows the money in music isn't at the recorded end anymore it's live so why put the development cash into PT?
I have always stated Avids curse is Wall ST . The Stockmarket has no understanding of niche markets , Stock market is fuels by steady growth.
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, just clarify that I was referring to the survey avid commissioned, referenced in the article and I believe avid had implemented just one of the requests