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Post by Johnkenn on Jun 10, 2015 11:15:03 GMT -6
I was thinking about this. I thought it was strange that they announced a radio station...Well - uh oh. It's probably just a power move like all the other streamers to establish a physical presence in order to be called a terrestrial radio station - therefore getting the same rate per play as radio. Here's the problem with that. Those radio rates were agreed on because they knew that each spin would be multiplied by the number of listeners estimated to be listening at that time. That's the ONLY reason such a small amount was agreed on. So - when you play a song in Houston at noon, there might be 100k listeners - that's (I'm guestimating) .000113 x 100,000 = $11.30 per play. Imagine that multiplied by all the cities and number of times it is spun. Well, on streaming services, there is no multiplication - 1 spin = .000113. NOT $11.30.
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Post by donr on Jun 10, 2015 11:18:27 GMT -6
I was thinking about this. I thought it was strange that they announced a radio station...Well - uh oh. It's probably just a power move like all the other streamers to establish a physical presence in order to be called a terrestrial radio station - therefore getting the same rate per play as radio. Here's the problem with that. Those radio rates were agreed on because they knew that each spin would be multiplied by the number of listeners estimated to be listening at that time. That's the ONLY reason such a small amount was agreed on. So - when you play a song in Houston at noon, there might be 100k listeners - that's (I'm guestimating) .000113 x 100,000 = $11.30 per play. Imagine that multiplied by all the cities and number of times it is spun. Well, on streaming services, there is no multiplication - 1 spin = .000113. NOT $11.30. This has to change or creative people won't be making music, they'll do something else that's better compensated.
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ericn
Temp
Balance Engineer
Posts: 16,107
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Post by ericn on Jun 10, 2015 11:31:01 GMT -6
You might be right, but I think the radio thing is a lazy mans extension of their playlists , a marketing move to First get you to add new music to your own playlists Second to sell downloads . It would be really nice to know what they are telling the big names, and make it worth the investment in Beats!
But I repeat Apple has taken many swings at other types of subscription services and failed, it's like google and social networking ! I was talking to an Anylist who is big on this and his thing was this is Apple they don't fail, I sent him to study Apple a little more, and when called back it was " this is big money " I reminded him that the majors are all big money and that this is the first huge move that's all Tim Cook not Jobs and Jobs was against streaming ! The thing is and I don't mean to be hurtful John , but when I was 16-20 I cashed my check at the local record store and Mike took a major chunk of it, now that age group just watches the free video on YouTube ! I know YouTube and other sites are used as promotion, but if promotion becomes the consumable we are all fucked ! And that's the way the new generation see's it ! Music is promotion everything else is revenue !
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Post by matt on Jun 10, 2015 14:18:34 GMT -6
if promotion becomes the consumable we are all fucked ! And that's the way the new generation see's it ! Music is promotion everything else is revenue ! This is depressing. And true, I'm afraid. The problem is, nothing is free, the concept of "promotional" being free is a sham because all human activities have inherent cost - positive or negative, but never zero. As the cliche goes, time is money. All things have value. But as donr says, if it becomes not worth doing, if the negative outweighs the positive, many will not put in the time and effort to develop their talent into a revenue-generating skill set. This would be a terrible shame. I hope that streaming services evolve and offer real support for artists. Perhaps Apple Connect is a first step. We'll see.
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ericn
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Balance Engineer
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Post by ericn on Jun 10, 2015 15:21:28 GMT -6
if promotion becomes the consumable we are all fucked ! And that's the way the new generation see's it ! Music is promotion everything else is revenue ! This is depressing. And true, I'm afraid. The problem is, nothing is free, the concept of "promotional" being free is a sham because all human activities have inherent cost - positive or negative, but never zero. As the cliche goes, time is money. All things have value. But as donr says, if it becomes not worth doing, if the negative outweighs the positive, many will not put in the time and effort to develop their talent into a revenue-generating skill set. This would be a terrible shame. I hope that streaming services evolve and offer real support for artists. Perhaps Apple Connect is a first step. We'll see. Matt I disagree as long as there is a chance even a slim one of being famous and in some way rich you will find people who will give it away for the exposure, I ran a theater for a bit and explained that rather than give a stipend so actors could call it a Professional Gig and cost more for royalties going community theater brought the same people for auditions . Exposure! Somebody might see me!
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Post by Johnkenn on Jun 10, 2015 15:36:46 GMT -6
The only reason "promotional" ever existed was to sell something. It's not promoting something if it's not selling something. The answer is this - we have a commodity. We need to protect it. Music is more popular than it has ever been in the history of the world. It's such a commodity that people have been willing to break the law to get it. If people could illegally download Starbucks, they would. And I can guarantee that the world would be up in arms if that were happening. Laws have to change, enforcement has to be applied. Simple as that.
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Post by Johnkenn on Jun 10, 2015 15:39:15 GMT -6
And btw - there's no "free" level to Apple Music - that's a step in the right direction. Why should I allow my product serve as a free service to earn your company advertising revenue?? It is no different than how pimps treat prostitutes.
The Songwriter's Equity Act would allow each PRO to make different deals with different streaming companies. Right now, because of antiquated ant-trust laws from the 1940's, the PRO's can only make ONE deal - and are required to honor the same deal with everybody else. That is ABSOLUTELY unfair - and un-American. Imagine if your job didn't allow you to negotiate your salary to differentiate from the new hire compared to your 20 years of experience? This is the law that allows these streaming companies to be paid the same as radio - even though the circumstances are entirely different.
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