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Post by watchtower on Mar 28, 2015 8:56:41 GMT -6
Didn't see a thread on this. Dynamic Range Day 2015 was yesterday. What do you all think? Is it not that popular? Is it a big deal? Honestly, I didn't even know about it, until I got an email this morning from a friend saying that an album I mixed and mastered got an Honorable Mention in their 2015 Awards dynamicrangeday.co.uk/award/ |
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Post by jimwilliams on Mar 28, 2015 9:40:01 GMT -6
Every day is Dynamic Range day here.
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Post by tonycamphd on Mar 28, 2015 10:40:17 GMT -6
As soon as the auto level control standards some have been fighting for take hold, the big competition is going to swing from who's loudest, to who's the most dynamic! I can't wait! Looks like this is the beginning?
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Post by drbill on Mar 28, 2015 11:15:36 GMT -6
Ironically, I had to spend the day smashing the crap out of a friends solo piano CD to make it competitive in the solo piano marketplace. As much as I wish for it, I have no hope for music with complete dynamic range. Even live. Sad....
Every artist I know hates it, but embraces it because they know without it they cannot compete. And in an industry as decimated as the music industry, every percentage point becomes important.
If you're like jim and only listen to your own recordings there's hope though.... :-)
Even film underscore has to be compressed now....sigh.
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ericn
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Balance Engineer
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Post by ericn on Mar 28, 2015 11:41:59 GMT -6
As soon as the auto level control standards some have been fighting for take hold, the big competition is going to swing from who's loudest, to who's the most dynamic! I can't wait! Looks like this is the beginning? Dream on my freind! |
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Post by tonycamphd on Mar 28, 2015 11:46:21 GMT -6
As soon as the auto level control standards some have been fighting for take hold, the big competition is going to swing from who's loudest, to who's the most dynamic! I can't wait! Looks like this is the beginning? Dream on my freind! not a dream, people hate loud commercials, so it's a money making opportunity, algorithms are being worked out to make $ and punish the offenders, it's out there if you search the google machine. |
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ericn
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Balance Engineer
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Post by ericn on Mar 28, 2015 12:00:26 GMT -6
not a dream, people hate loud commercials, so it's a money making opportunity, algorithms are being worked out to make $ and punish the offenders, it's out there if you search the google machine. The problem is the rules are drawn up by politicians and the offenders, The masses don't connect loud with lack of dynamics, in fact in many instances they like their audio smashed so it cuts through the collective background. |
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Post by drbill on Mar 28, 2015 12:59:36 GMT -6
not a dream, people hate loud commercials, so it's a money making opportunity, algorithms are being worked out to make $ and punish the offenders, it's out there if you search the google machine. It's already been in place for YEARS and hasn't had any significant impact. |
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Deleted
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Post by Deleted on Mar 28, 2015 14:25:00 GMT -6
There are genres of music, where artists and labels are asking for not more than a DR5(!).
It is like drBill said. There are producers doing it even if they hate it. They complain about this but do it nevertheless. Artists and labels fear to lose radioplay and sales against their competitors in times of sinking income in the industry. DR is something measurable that is used to ensure music holds up to a competitors product, no matter how much quality loss is involved actually. It has something desperate to it...
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Deleted
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Post by Deleted on Mar 28, 2015 14:34:52 GMT -6
You have to sell platinum on a regular basis to get more freedom from this at the majors, at least around here. Heard this from a producers team member that has total control over their own products (they do everything from marketing concept/songwriting up to final product). If it sells, it sells. Maybe because you are the one, that is the 'competitor' that sets the standard for others...
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Post by watchtower on Mar 28, 2015 16:01:54 GMT -6
I guess I am lucky in that I've only worked on independent releases. There is rarely any pressure to make things extremely compressed. The label my band is on does not care about loudness, but again, it's independent, and a niche genre.
These days, I keep things nice and DR10-ish, unless the band specifically asks me to turn it up, or if the mix itself came to me heavily compressed (this happens way more than I'd like. i.e. more than 0).
Of course, the trade-off of working on independent stuff is a much smaller budget.
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