|
|
Post by swurveman on Feb 15, 2015 8:39:34 GMT -6
It's unstable as shit, Shadow. I can't get through 1 PT session without getting 50 error messages. And it's because the software was never designed to work with just any system. They threw a "bridge fix" into the software years later to try and gather a little more coin from the little guy. But it's practically unusable for someone who wants a smooth running, high powered native system. To be fair I've heard from many that the PT 11 update has addressed many of these issues but I was done with Avid years ago so I can't say. PT11 is a different beast. Feels like PT only it's fast and stable. I know shocking its taken me quite a while to become accustomed to it not crashing. I never used Pro Tools software 11 until I purchased 11, but I agree it's stable-i.e doesn't crash or hang- with my Windows 7 Pro 64 bit PC/RME/Aurora16 DAW. |
|
|
|
Post by cowboycoalminer on Feb 15, 2015 11:18:47 GMT -6
I agree, but it makes me wonder why someone hasn't stood in a marketing meeting at Avid and say, "Hey fellas, I'll bet we could make more money if we designed our software for the masses." After all, there are way more masses than pro studios these days. Certainly more semi-pro studios than pro studios. But what you're missing is that post production is AVID's cash cow, and it's one that keeps on giving and giving and giving. If they had to compete ONLY in record style audio studio's, they would have changed things up a decade ago. But they are not going to give up the hands that feed them, and it's been working. I've never seen a company that's pulled a rabbit out of the hat more times than AVID. And they did make an effort at the bottom of the market. They just couldn't get "with it", and it ended up coming close to tanking them. Remember Mbox. Also what was the super crippled version? PT Essentials? Im pretty sure they had that FS at Toys R Us. Designed to bring in all the kids at a low $99 price tag. SEriouisly. Then there was the whole M-Audio decade. Let's face it, they are far better at being focused on the high end of the high end than the low end. And there's nothing wrong with that unless you're forced to play in that realm and don't have the money to effectively play their game. THEN, it's a serious frustration. I know what your saying. My point is aimed more toward quantity. Let's throw a number at it. Say there are 1 million members on GS (and even more lurkers). That's a millions daws, probably more. There's no where near that many post houses in the world. Just seems odd to me that Avid doesn't really aim at the mass market more. I would. |
|
ericn
Temp
Balance Engineer
Posts: 16,107 
|
Post by ericn on Feb 15, 2015 12:00:13 GMT -6
Little secret of the DAW world , support , advertising and dealing with dealers costs tons more at the lowend. Avid is was will always be a post company at heart, the video, post buisness has always been more about integrated systems than pieces. At one point you were either a Sony, Panasonic or JVC place even if the manufacturers used the same format, pieces would play nice together.
Avid would love to sell everybody a totally integrated DAW package similar to what the Venue system is for live, they package the system and they no its stable and easy to support because they no what every component is and that it works!
Well Audio Guys know better, and either think they are IT guys or no a guy who knows Computers, most of these guys think they know better than the guys who write Avids compatibility docs . Well they don't !
From its first days through PT 5 you had to get permission from Avid to sell a system out of state or Pieces as a dealer YOU were 100 percent responsible for any of those systems working. Well we at Full Conpass and the guys at Sweetwater got pretty good at it , and Wall Street and GC and at that time MARS wanted a part of it so they told Avid what they wanted ( for years any lowend Digi product was not labeled ProTools but the Anylist and GC felt the name was what was important) .
The original reason for "crippling " lowend products wasn't to make TDM everybody's wet dream DAW, it was simply about stability and what kind of performance they could get from a Decent Generic PC.
Avid suddenly was the darling of post an Area that had been dominated by to Biggies Sony and Panasonic. Two Companies that at any time could of eaten Avid. Any time Avid had cash and started to look like one of the giants would buy it they would go on a shopping spree get rid of the cash take on debt so nobody would write paper to buy them. For years it worked they'd buy, they would make back the money, then it didnt.
The Cost of constant product updates and support of the lowend bit into the time and money that should have been invested into HD, Apple thought it hurt Avid by taking away the lowend post with Final Cut, but it helped by teaching Avid to concentrate on its key high end post buisness .
Avids new Campaign maybe Avid everywhere, but everybody has PT killed PT it would be like Fiat realizeing everybody wants a Ferrari so lets rebadge every Fiat product Ferrari ! Suddenly the name means nothing.
There guys is the story of why PT is what and where it is today.
|
|
|
|
Post by drbill on Feb 15, 2015 12:04:33 GMT -6
Certainly more semi-pro studios than pro studios. But what you're missing is that post production is AVID's cash cow, and it's one that keeps on giving and giving and giving. If they had to compete ONLY in record style audio studio's, they would have changed things up a decade ago. But they are not going to give up the hands that feed them, and it's been working. I've never seen a company that's pulled a rabbit out of the hat more times than AVID. And they did make an effort at the bottom of the market. They just couldn't get "with it", and it ended up coming close to tanking them. Remember Mbox. Also what was the super crippled version? PT Essentials? Im pretty sure they had that FS at Toys R Us. Designed to bring in all the kids at a low $99 price tag. SEriouisly. Then there was the whole M-Audio decade. Let's face it, they are far better at being focused on the high end of the high end than the low end. And there's nothing wrong with that unless you're forced to play in that realm and don't have the money to effectively play their game. THEN, it's a serious frustration. I know what your saying. My point is aimed more toward quantity. Let's throw a number at it. Say there are 1 million members on GS (and even more lurkers). That's a millions daws, probably more. There's no where near that many post houses in the world. Just seems odd to me that Avid doesn't really aim at the mass market more. I would. Well, I think they tried at one point, and they just couldn't hold the balance between the cash cow that post production is and the little home studio's. They tried to buy a company to push into that market and it just didn't work for them. Add to that that PT is arguably the professional "go to" DAW and they don't have much reason to change up their game plan. How long can that last? Hard to say, but like I mentioned earlier, I've never seen a company pull so many rabbits out of a hat. AVID must have 9 Lives. |
|
|
|
Post by lpedrum on Feb 15, 2015 12:14:12 GMT -6
|
|
|
|
Post by tonycamphd on Feb 15, 2015 12:16:17 GMT -6
Of those million GS daw owners, i'd bet a vast majority are on some form of PT's. Lets not forget, Avid is a friggin GIANT! with co's like Steinberg nipping at their ankles, if the entire net worth of Steinberg was representative of Avids financial woes, they'd gleefully skip down to the law firm and write it off with not so much as a second thought. Last earnings i looked up Avid=$800,000,000 nasdaq listed, Steinberg=$18,000,000.
|
|
|
|
Post by tonycamphd on Feb 15, 2015 12:19:43 GMT -6
just a taste...  |
|
ericn
Temp
Balance Engineer
Posts: 16,107
|
Post by ericn on Feb 15, 2015 12:50:05 GMT -6
They did this before Pro tools free it sucked and had huge compatibility issues |
|
|
|
Post by Johnkenn on Feb 15, 2015 13:18:28 GMT -6
So Avid is an $800 million business? Seriously?
|
|
|
|
Post by tonycamphd on Feb 15, 2015 13:32:51 GMT -6
|
|
|
|
Post by drbill on Feb 15, 2015 14:59:11 GMT -6
So Avid is an $800 million business? Seriously? A little perspective, eh? Most home recordists or people not involved in post don't really realize how big the giant actually is.... |
|
|
|
Post by Johnkenn on Feb 15, 2015 15:13:26 GMT -6
What all does post production include? Movies, TV, etc?
|
|
ericn
Temp
Balance Engineer
Posts: 16,107
|
Post by ericn on Feb 15, 2015 15:57:00 GMT -6
Anything video you would be surprised how much Corp. stuff there is and how much you tube is professionally produced.
Now next time you watch a movie or a TV show watch for AViD or avid operator in the credits.
|
|
|
|
Post by Guitar on Feb 15, 2015 17:05:05 GMT -6
I don't know if it matters but Steinberg is owned by Yamaha, which must be a pretty huge entity, probably bigger than Avid.
|
|
|
|
Post by Johnkenn on Feb 15, 2015 17:44:12 GMT -6
That's probably the only reason Cubase has survived...and Logic (Apple)...
|
|
|
|
Post by porkyman on Feb 15, 2015 18:15:42 GMT -6
800 million.... now i really hate em.
|
|
|
|
Post by drew571 on Feb 16, 2015 8:09:13 GMT -6
Of those million GS daw owners, i'd bet a vast majority are on some form of PT's. Lets not forget, Avid is a friggin GIANT! with co's like Steinberg nipping at their ankles, if the entire net worth of Steinberg was representative of Avids financial woes, they'd gleefully skip down to the law firm and write it off with not so much as a second thought. Last earnings i looked up Avid=$800,000,000 nasdaq listed, Steinberg=$18,000,000. don't forget ProTools is a small part of AVID, a lot of their money comes from their video post software as well. And Cubase/Nuendo is probably a large part of Steinberg, which in turn is part of Yamaha. |
|
