What you guys think of this?

I totally agree.  Samples are just a glimpse, not the whole story.  As I mentioned, we have a number of VERY well respected mixers using the HG-2 and we will be releasing info as well as quotes and responses from them.  

To be fair, we did.  It is explained in the video itself, in the description and in depth in the comments.  Either way, the fact that people automatically jump to the conclusion that big differences in volume (RMS) is a parlor trick, shows that they are simply not paying attention or quite frankly thinking.  The unit specifically aims to increase RMS and says so from the very beginning.  The fact that people then get upset and say "The samples are nonsense because the processed ones sound louder" is frankly absurd.  It is exactly what the unit is meant to do!

Demanding that we remove that or compensate for that is exactly the same as demanding that a chef remove all the seasoning and technique put into his food so they can accurately judge it.

Ok - so we get the point. Obviously, there are two different outlooks on how this guy should put up clips. This is turning into exactly what I hated about GS. SO - we aren't going to argue about it anymore. If you have any questions, ask them.

Didn't see this until after I posted the last time... hopefully my comment was constructive, as it was intended. If not, please remove.

Thanks.

Looks to me like you are touching the big and very complex subject of marketing. And since you are addressing people, like yourself obviously, working with artistic and abstract/emotional stuff the psychology behind it is perhaps even more complex. As most things sensitive to trends.

I discussed this with Eric of the brand new Locomotive Audio last summer. I urged him to get his demo units out to high end studios as much as possible, because I believe word of mouth is a strong force in our trade. Especially if you hear superlatives from the big names. Way better than any other marketing imo.

I think the examples on your homepage showed pretty nicely what it can do. 2 bus processing, saturation, glue etc etc are really buzz words these days and to me your product seems to be in fashion and could attract many buyers. After many years of developing I'm sure you have a very special feeling for, and attachment to your baby. It's obvious that you are proud of it. But this could also be a weakness.

My father worked with inventors/inventions for many years and helped them find investors and manufacturers, get patents and get the inventions out on the market. He often talked about the difficulty working with the 'world saviours' that are so confident that their invention would make everybody see the light. Not saying that you seem to be a severe case. You're probably the coolest person, but bits of your posts appeared a bit touchy, which I believe is not good marketing.

I don't think you can expect everybody to get the greatness - that you know so well - of your unit by the demo alone. If you instead kept a more easy going attitude, like 'We know that sound clips don't say all, and perhaps you don't even like the music, but here's a few examples to let you get the idea of this box. Also the loudness bump in the examples may seem like a cheap marketing trick but the examples are actually peak trimmed, so what you are hearing is...etc etc', people would perhaps be less suspicious.

I look forward to hear what people say about it. Good luck!

All great points.  My "touchiness" actually isn't a result of me being upset that people don't "get the greatness" as much as it's simply being worn down by spending time on multiple forums recently where people seem to be quick to act in ways that they wouldn't face to face.  It's not the best way to react but at some point it becomes too much.

In terms of other people seeing the value of the unit, the first thing I have to reiterate is that I have no interest in trying to sell anyone on it.  Not everyone even wants anything on their mix bus so it would be silly.  There are however a lot of people who have been looking for something like this for years and to those people (those who have tried it themselves), it has been a "Eureka!" moment.  Luckily, because I am a mixer by trade, the people I work with, am friends with and rely on for feedback are well respected top tier mixers so with their reactions and my own experience with it, I am totally unconcerned by some people not getting it.  If someone doesn't see the value in it, there is nothing wrong with that!  We all like different types of gear, have different goals and different taste.  

The main goal of the product was to create something that did exactly what I was looking for and finally we are there.  Everything else is a bonus in a way.  My thought was that "If I'm looking for this, other people must be too" and so far that has proven to be true.  The reaction so far has been without exception, incredible from everyone that has used it which is the most important thing and even online with the samples, the majority of people have been incredibly receptive and excited.  Even most people who questioned why the samples were created the way they were, understood once I explained it clearly and at the very least understood that it was done with integrity and from an honest perspective.  I think these forums tend to bring out the cynic in people and there have been a small number of people who just seem to be overly suspicious of everything and unnecessarily negative but that's just the nature of it and it doesn't really change anything.  They are still welcome to demo the unit and make up their own minds. 

I get the worn out from rudeness thing.........not this forum but other forums , the majority talk out their ass when they have never actually done an A/B test . There's very few opinions I trust about gear online .


I didn't listen to the samples , but from what I've read it sounds like you made a hardware version of what the Sony Inflator plugin does .

FWIW....while I see your POV that raising the RMS is the goal, thus you should compare peak matched....I don't agree. Because there's an assumption being made in that....if you were using it to rais the RMS of a vocal (or frankly kick or bass--insert any element) in a mix--the a peak matched comparison IS the real world functional test, because you LITERALLY have to raise the RMS to achieve the balance.

But, when processing a stereo mix....you're making an assumption there's any valid reason to have the RMS raised. Stay with me. If you were touting it for the mastering process--where there would be a need to raise the RMS of a given track to flow better to the next, you would still do the evaluation RMS matched--to ensure you're not doing too much damage BY raising the RMS with that method versus any other method. But, you're selling this as a solution to put on the two bus. I would submit that if people prefer the version with the dynamics popping through, that is the right choice. I would submit that a good analog clipper used sparingly should do the opposite. If it's being used to clip a few DB (and particularly not on every other beat)....it should sound better RMS matched. If it doesn't, I submit there's just no actual case for it on the two bus at mix time.

I think the clips say more about your intended audience than the unit itself. Myself, I'm a saturation fiend....and would love the chance to play with the box....though, I can't honestly say strapping it to the two buss seems like what I'd be doing primarily. But, if I DID try that....RMS matched is the way that gets compared. Versus when you're balancing against another element in a mix--then peak matching is the "more real world" test.

Yeah the more I go OTB the better everything sounds to me . That's why I'm pretty much on the path of going all OTB . Plugins and DAWs have been a real let down . Give me real tubes !!

On point here.  Big name mixers are paid to brag up stuff.  Nothing wrong with that but high end guys ignore that kind of thing because ewe KNOW that.  So the big namers get to market to the low enders who are unaware.  Unit is right.  Word travels quick in the high end circle for great gear.  And this piece is for high enders if there ever was one.  

Well I guess the fact that we can't afford to pay anyone to like anything works in our favor then.