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Post by mobeach on Oct 13, 2014 13:43:11 GMT -6
In the Neil Young thread I asked a question about the Neumann M49 for example. Do they know exactly what they're designing when it hits the drawing board? or does it go through extensive beta testing before they'll know how to advertise it's capabilities accurately?
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ericn
Temp
Balance Engineer
Posts: 14,971 
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Post by ericn on Oct 13, 2014 13:52:50 GMT -6
Mics take many revisions from first design to the time they hit the market!
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Post by svart on Oct 13, 2014 21:08:12 GMT -6
I'm sure it's the same for most products.
Marketing will see potential sales from previous sale data or customer inquiry. Sometimes they'll go the extra mile and ask around to gauge interest. Secondly they'll inquire with engineering to see what is available as off-the-shelf parts and they'll sit around a big table (or send emails these days) and banter back and forth on what can or can't be done, and how much it'll cost.
From there, marketing will decide if they will go ahead with a product and then flesh out the spec's.
After that, engineering will likely either hit those specs or modify them. Some revisions might be necessary to tune aspects of the design.
Usually 3-5 prototypes later they go to production and the rest is sales history!
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