Avid and Sonnox WTF?

Paul Frindle left Sonnox a long time ago. Most of the stuff they’ve done since then has been pretty watered down and generic.

Now Dan did you actually think Focusrite as we know it bought Sonnox for anything besides the name?
You have to remember Sonnox has we knew it was the result of Sonys very very short lived all out assault on the state of the art Console the Oxford. Sony let the design team go nuts and they did. To this day I get asked about A Range at SMART and how unusual it was for such a legendary console to reside in such a small market, I always point out that if you made me choose I would rather have the Oxford at WISC.
I had hopes that when Peter Gabriel originally bought into SSL, he would bring the SSL digital development guys into the writing room and demand a modern Oxford, rather than Me too digital boards for post. They have done nothing special since the Axiom MT, a digital board that basically had a 9000 series as a controller, a dedicated knob for every function like an analog board.
The sad fact is there is more easy money in another poor LA2 emulation than pushing the envelope and showing us what can be done with digital. Of course there is also more easy money in building a cheap LA2 clone than pushing the analogue envelope as well. As an industry that supports creativity we need to make a n effort to support those who are brave / naive/ stupid enough to develop new tools vs those who are simply all about cheaper tools.

Is this what Ward meant when he said he passed?