What’s the next step in plugin tech

We just did for dynamics. The MDWDRC2 is the best thing since Kotelnikov GE and the Pro Audio DSP DSM. If you don't have those, get them. If you demo the Massenburg, you'll be out 340 bucks.

DRC is extraordinary, but to be fair, it’s like fifteen years old at this point 😂

I agree that we’ll see improved ai assisted-mixing tools, similar production and writing tools, and a continued chipping away at “ideal” analog emulations. 

With that quantum plug that came out recently, I’m expecting some new hot shit reverbs that take advantage of new hot shit processors. 

I’d also expect a LOT more in the immersive world. 

I predict that there will come a time when we will mostly regret the advances.....  Kind of like how other areas of tech are invading and interfacing with humanity right now.

What's the inside scoop on the DRC? I didn't realize that this existed before, even if only commercially available now. I was aware of the MDW eq on UAD, but not this. Did George just have the DRC all to himself all of these years and now finally decided to release it?

Speaking of the MDW eq on UAD, I've never given it a try, but now maybe I should.

I haven’t tried the new thing but $300-$400 for a compressor plug-in is comedy.
If anyone needs talking down from the ledge, just go read the first couple weeks on the forums for a few dozen other Game Changing, Next Level, Revolutionary plug-ins that you eventually bought for like $43 and which you’ve forgotten you even have.

Perhaps this is the end game with emulations www.wired.com/story/holly-herndon-ai-deepfakes-music/ In the end I think Dr. Bill is right, some of these advances are going to be regretted. I really hope there'll won't be a time when people brag about analog singing the way they do about tape and film

Rumors have been swirling around about the existence of the DRC plugin since the MDW eq first came out. I have some colleagues who saw it 'in the wild' ages ago, but George and co kept it commercially unavailable. It started to appear to the public with a bit more frequency in recent years (a famous sighting was on some Joe Pro Mixerguy's learn-to-mix seminar that was live streamed or whatever), and that brings us to today, with GM giving us plebes access.

i think yes. in my opinion for modern pop music the „mixer/producer“ will use lots of AI mixing tools and fx and presets/style plugins. whatever that means. semi or automatic mixing and mastering will be normal.
i think all the old classic gear will thin out, only a few remaining for those niche rock, alternative music. yes i am that pessimistic.

There's a huge mismatch in what people admire and what they actually put out. People idolize older records, that have personality, dynamics, interesting arrangements...and then they go tune all their vocals, put samples on all their drums, and compress and limit the living hell out of everything so they can try to get it as loud as the pop du jour. Peer pressure I guess we could call it. I see it all the time, people will talk about how they want to make records like Fleetwood Mac or Queen or The Beatles or whatever, and then they go and make records that...don't sound anything like that. Super loud, sausage masters with the standard sampled drums up the middle, never-wavering wide doubled guitars, tap delay vocals...the thing, the modern 'sound'.

¯_ (ツ)_/¯

No doubt, MDW will null to total silence with Cubase's stock EQ!!

I eventually discovered my (once) £600 Sony EQ does.

I wish someone had told me about Cookbook DSP digital EQ before I'd parted with all that money 20 years ago!

Haha. Sorry, I don’t mean it as a dig, just something interesting that I’ve noticed over and over.