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Post by Ward on Jun 9, 2014 10:07:38 GMT -6
I don't think this has been posted here before... elitedaily.com/music/how-one-generation-was-able-to-kill-the-music-industry/593411/ There are far from enough producers working now, artists think they can do that themselves. There are less and less engineers working now, the soundtech from the band can do that There are hardly any arrangers now, 'Just play the part you feel like playing, dude' It's really pathetic. Read the article.
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Post by jcoutu1 on Jun 9, 2014 10:37:08 GMT -6
"Gotye created his song “Somebody That I Used to Know” in his parents’ house near Melbourne, Australia. The self-produced track reached number one on more than 23 national charts and charted inside the top 10 in more than 30 countries around the world. By the end of 2012, the song became the best-selling song of that year with 11.8 million copies sold, ranking it among the best-selling digital singles of all time."
...just goes to show that the song is the most important part of the process.
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Post by donr on Jun 9, 2014 11:13:43 GMT -6
The information age is just beginning. Hang on to your hats, folks. The author offers some good analysis of where it's at in the moment.
The Gotye song is great, built on the sample of Luiz Bonfá's song "Seville" from his 1967 album Luiz Bonfa Plays Great Songs, which provides the bed to the tune. He didn't build the track with LogicPro. But the song lyric is great, and the performances are too, Gotye and Kimbra. He also knows how to record, the record sounds fine.
Gotye was an established artist, prior to "Somebody," as his wiki page explains. He didn't come out of nowhere, he came out of somewhere.
Skrillex is a better example of someone creating a career with just a Macbook Pro.
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Post by sinasoid on Jun 9, 2014 17:42:11 GMT -6
This is true of any industry, really. It's the reason why there are so many startups and small businesses popping up all around—there are people that can do at least a decent job of what you would've paid a professional to do a few years ago. With so many resources readily available to anyone and everyone, it's not hard to learn how to do something half-decently without the "hassle" of trial-and-error, etc.
As a part of a pro audio boutique. I see the same thing happening with gear. DIYers are getting so proficient that high-price boutique gear is waning in interest to many. The market is still alive, but its certainly dwindling in size.
But a lack of demand does not necessarily mean obsoletion. Although I can do a half-decent job of mixing and mastering, I would much rather have someone who knows what they're really doing do a great job. Same goes for my cobblers and tailors.
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Post by warren on Jun 10, 2014 7:38:00 GMT -6
The information age is just beginning. Hang on to your hats, folks. The author offers some good analysis of where it's at in the moment. The Gotye song is great, built on the sample of Luiz Bonfá's song "Seville" from his 1967 album Luiz Bonfa Plays Great Songs, which provides the bed to the tune. He didn't build the track with LogicPro. But the song lyric is great, and the performances are too, Gotye and Kimbra. He also knows how to record, the record sounds fine. Gotye was an established artist, prior to "Somebody," as his wiki page explains. He didn't come out of nowhere, he came out of somewhere. Skrillex is a better example of someone creating a career with just a Macbook Pro. I believe Skrillex already had a career in a totally different genre before "Skrillex." Band was signed with epitaph come to think of it. I think Skrillex was a side thing that ballooned.
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Post by donr on Jun 10, 2014 10:54:38 GMT -6
Ha, I guess there's no overnight sensations.
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Post by Bob Olhsson on Jun 10, 2014 21:40:59 GMT -6
I don't know. Television was supposed to wipe out radio, movies and records in the late 1940s. Hard bound books were supposed to be ancient history until Harry Potter came along.
I believe in the power of music. We've just got to find ways for high school kids to experience something truly great. Artists are supposed to make records. Records aren't supposed to make artists. There's just not enough belief in what human beings can actually do playing and singing live.
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Post by Deleted on Jun 10, 2014 22:02:38 GMT -6
In the "hipster" quarters of Berlin, you see young musicians on the streets in summer, playing....Jazz... Most people i think would hire a mastering engineer that knows his stuff as soon as they compare their "half decent home made" to a demo master of the pro. And when jazz came up around here, or beat, or rock'n'roll, some people always saw the Decline of the West coming. The end of good professional music. Well, still beeing a good musician does not make you a good producer or engineer or mastering guy or songwriter automatically. Cooperation still pays off. I guess these are things, that will never change. At least i hope so...
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Post by levon on Jun 11, 2014 7:39:58 GMT -6
Ha, I guess there's no overnight sensations. It always takes forever/before it happens over night (to quote one of my lyrics)
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Post by jimwilliams on Jun 11, 2014 9:48:53 GMT -6
Now you know what the coach makers went through when automobiles came out. Or what the sword makers went through when muskets took over.
In order to sell a product it must have value and a market. Music no longer has either. Music is free, or close to it. Those that produce it can't expect to be rewarded for a product most don't want to buy.
When I was a kid I had a ball and bat, a record player and a guitar. Today's kids have the world on their smart phones. That's a whole lot of competition for attention. Music has been reduced to a background filler while engaged in other activities. Just try and sit a 17 year old down to "listen" to a piece of music. They can't.
It is fun to play, but that's about it. Music is a great avocation but a poor man's vocation.
Funny, my mom warned me about a career in music back in the mid 1960's.
Guess she was right.
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Post by Bob Olhsson on Jun 11, 2014 9:51:37 GMT -6
...being a good musician does not make you a good producer or engineer or mastering guy or songwriter automatically... Being a musician has often worked against the quality of recordings. This is how we get boring over-produced out-a-tuned vocals on uber-quantized tracks. Everybody I know has had a non-musician spouse or friend immediately zero in on a problem every musician involved completely missed because they were paying attention to the music and not to the sound or the "feel." Musical experience is a valuable and often necessary communication tool but it can also be a left-brain sink hole.
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Post by Bob Olhsson on Jun 11, 2014 10:00:58 GMT -6
Making competent music has always been a hobby or poor man's vocation. I think the bottom-line is that the bar for professional music has been raised much much higher by inexpensive access to crutches. Somebody will undoubtedly get there but I doubt it will have very much to do with technology. The innovation record has been skipping for over 20 years.
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Post by Bob Olhsson on Jun 11, 2014 11:59:15 GMT -6
Thinking about this a bit more, I look at it as making sure what's bad won't distract from what's good. Very different things distract musicians than ordinary listeners.
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Post by scumbum on Jun 11, 2014 16:23:13 GMT -6
When I was a kid I had a ball and bat, a record player and a guitar. Today's kids have the world on their smart phones. That's a whole lot of competition for attention. Music has been reduced to a background filler while engaged in other activities. Just try and sit a 17 year old down to "listen" to a piece of music. They can't. I've felt this is the main problem for a LOOONG time now too . Basically because what I've experienced personally . For ME to write music and practice nowadays it takes A LOT of will power to set aside time and turn the damn distractions OFF !! With all the gadgets , ENDLESS amounts of entertainment , I have to force myself not to waste time , sit down and work on music . Not that I don't enjoy working on or listening to music , its my favorite thing to do . But with the internet , Netflix , video games , email , Forums , Facebook , cable TV with DVR recording hours and hours of TV, Sports .........I'm just bombarded with endless amounts of entertainment . I don't even have a smart phone , I DON'T WANT ONE ! It will just be another way to waste more time . And thats the problem today . People can't even sit still and think for 5 seconds without going on that smart phone again , internet , texting...... It takes a hell of a lot of time and devotion to get good at an instrument and write great songs . If all your attention is consumed with the gadgets and constant entertainment today , you ain't gonna have time or enough focus for music . Theres only so many hours in a day .
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Post by Bob Olhsson on Jun 11, 2014 17:01:20 GMT -6
This is why I keep coming back to great innovative live music. I think we in recording have been on an ego trip that the kids simply aren't buying. The quality bar for what's going to engage them is very high. Just as good as xxx isn't cutting it.
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Post by popmann on Jun 14, 2014 16:06:44 GMT -6
There were too many factual inaccuracies before I even got to #2 to continue.
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