|
Post by Johnkenn on Feb 15, 2023 12:19:20 GMT -6
I’m seeing this in such a different light I guess? The money I’ve made from using the UAD plugins that I really like and use on every mix / project have more than paid for themselves over and over again. So for me - I’ve gotten my value out Of what I paid for. Quite a bit of value actually. Now, add in the fact that I can just buy some bundles, run plugs off my computer processor and not have to worry about running out of dsp or purchasing a satellite? Oh wait and I can still use the dsp stuff I already have in case my computer hiccups? Killer! Keep my workflow and remove a hassle, score a write off all in the same process? Sign me up. My mindset may also be slightly different as I NEVER look at a piece of software or computer hardware as something that I’ll ever see a return on in the form of a second hand sale. Guitars, drum kits, cymbals, any other instrument, compressors, eq’s? Hell yeah that’s written in as part of the investment. But not software. That money is gone as far as I’m concerned - research and demo before you buy. Sometimes it’s a gem and sometimes you get burnt. I got a pint of haagen das last week for 7 bucks. Enjoyed the hell out of it. That stuff is 2 for $8 this week. Am I pissed? I’ll let you know in a half hour when I finish all this ice cream. No one is arguing any of this. But I did pay $399 for the the pick 3 plugs a while back...got the API2500 and several others. Cost about $100 or so per plug. Now I could have gotten all those plugs for $30 per plug. Am I owed anything? No. Does it annoy me? Yes. Anyway - I'm still not jumping off of the Apollo or UA. Too many good plugs that aren't native yet. And the new Luna update today has some big, big features - including import session data.
|
|
|
Post by Johnkenn on Feb 15, 2023 12:23:01 GMT -6
Remember the days when there were no plugins? Man, now that was expensive. One day in a reputable studio was 2k+ plus several hundred dollars for the cost of tape. With all due respect, that's a straw man argument. We're here now in this technological era. On a side note, you could argue that music was better when not every tom dick and harry could afford a mac and garageband.
|
|
Deleted
Deleted Member
Posts: 0
|
Post by Deleted on Feb 15, 2023 12:27:13 GMT -6
I imagine that I’m one of the types of person at whom this move is targeted: I’m doing this professionally, but I’ve literally never used a UAD plugin, because I’ve never wanted to buy their DSP or interfaces. I’ve certainly considered it many times over the years, but I’ve always found good sounding native plugins to do what I need. Honestly, the growth of Luna is one of the things that’s been most interesting to observe as an outsider these past couple years. Anyway, now that at least some of these plugins are available to me, i find myself curious: How is the LA2A “bundle”? How about the 1176 “bundle”? I have other things that I use for those now, obviously, but I wonder what the UAD offerings are actually like in comparison. Compared to better, newer native plugins (eg Molot GE, MDWDRC2, Powair), low distortion older plugins (Oxford Dynamics, Renaissance Compressor, Kotelnikov GE, DSM 3), or modern hardware? It doesn’t have to be an LA whatever or an 1176 clone. Even bang for buck hardware like fixed up Aphex, ART, BSS, or Drawmer? Absolutely nothing. In fact, they and most other emulations and clones are noticeably worse behaving and often sounding in every way.
|
|
|
Post by gravesnumber9 on Feb 15, 2023 12:27:32 GMT -6
Why are people upset? Because for decades there was excuses why they couldn’t do it. And everyone knew the real excuse was greed. It costs absolutely nothing to manufacture a new software instance: it’s a money printer. Software is probably cheaper to deliver and store than printing actual cash. I have no actual numbers and I’m pulling this out of thin air, but that’s how easy it is to see: Imagine if every guitarist wants a UA LUNA recorder. Say hundred million of potential buyers worldwide. If you charge each one $1 that’s a $100million TAM (total addressable market) to chase. At just $1 But if you charge 0.1% of those who actually do pro recording $10,000 each customer, you milk that target market until it dries up.. thats a potential 100,000 user TAM: $1 billion TAM I'm struggling a bit to understand these points. This idea that software costs nothing to make is an oversimplification to put it mildly. Sure, there are no more physical boxes and you don't get a glossy manual anymore, but the physical manufacture of software products was never a significant part of their production overhead to begin with. Not even in the Windows 95 days or even earlier. The cost of software is always the dev work and the dev work is EXPENSIVE. I see you're in SF so you certainly know this first hand! All those 24 year old full stack coders wandering around in identical cloth shoes? Yeah, they cost a crapton of money because there's not actually that many of them that are any good. Most software companies outside the audio world don't expect to cover their dev costs in year one and often not for many years. And that doesn't even include marketing and other things. So this idea that software doesn't cost anything to distribute just because it lives in the cloud is a widespread notion, but not an accurate one. On the other point, I'm also lost.I don't think your numbers reflect any possible reality but I also don't understand the suggestion that it's so self-evident that it doesn't need to be explained. So what are you saying... that UA knows they could make billions of dollars but they choose not to because they enjoy screwing you over? That doesn't sound greedy, that sounds stupid.
|
|
|
Post by Johnkenn on Feb 15, 2023 12:28:36 GMT -6
I am not arguing against change, but for reciprocity. Since UA created this two tiered client group, favouring the least invested client, right in front of your face, to be reciprocal all it had to do, was see which clients had already paid $1200+ on plugs and then deposit the remaining authorizations to complete U11 into their accounts. Simple and easily doable, but no. But…. Nobody is saying to stop using your dsp plugins. They are still there, can still be used. Does anybody want to put an actual quantifiable number on the money they’ve lost because UA decided to give people what they’ve been asking for the last what… 10 years? As far as I understand it, did they not have to re-code the plugins to run natively? Are they just supposed to eat that? They are sort of in a damned if you do damned if you don’t situation. Not to mention that I don’t think anybody here has paid actual full price for their plugins in years. There is always a coupon or a bundle that somebody posts up here. Again, I do understand the frustration, but let’s take a beat here and see the full picture. A massive company can’t just put r&d into porting their plugs over and then give them away to everybody that already owns the old (and still very much so usable) versions. NO ONE has said UA SHOULDN'T have ported to native - we're just saying it sucks that what cost us thousands now costs someone hundreds. Thats all.
|
|
|
Post by copperx on Feb 15, 2023 12:47:07 GMT -6
With all due respect, isn't all this too much ado about nothing?
The good stuff (Manley Vari Mu, Distressor, 480L, EMT140, 175B, etc) isn't native yet. And if UA keeps the same pace, it will take 3-4 years until everything is ported.
|
|
|
Post by Johnkenn on Feb 15, 2023 12:49:03 GMT -6
I agree...not much more to say about it all. It initially rubbed me the wrong way. Those that weren't rubbed the wrong way won't be convinced by me to be rubbed the wrong way...I'll get over it.
|
|
|
Post by kcatthedog on Feb 15, 2023 12:49:26 GMT -6
I am not arguing against change, but for reciprocity. Since UA created this two tiered client group, favouring the least invested client, right in front of your face, to be reciprocal all it had to do, was see which clients had already paid $1200+ on plugs and then deposit the remaining authorizations to complete U11 into their accounts. Simple and easily doable, but no. But…. Nobody is saying to stop using your dsp plugins. They are still there, can still be used. Does anybody want to put an actual quantifiable number on the money they’ve lost because UA decided to give people what they’ve been asking for the last what… 10 years? As far as I understand it, did they not have to re-code the plugins to run natively? Are they just supposed to eat that? They are sort of in a damned if you do damned if you don’t situation. Not to mention that I don’t think anybody here has paid actual full price for their plugins in years. There is always a coupon or a bundle that somebody posts up here. Again, I do understand the frustration, but let’s take a beat here and see the full picture. A massive company can’t just put r&d into porting their plugs over and then give them away to everybody that already owns the old (and still very much so usable) versions. Ah, so if your neighbour calls and says I just bought 114 ua plugs for $1200 and you think, gee I’ve paid 3-4 times that at least in ua plugs and I own a lot of Ultimate 1, wonder what my discount is? You log in and find out no discount, UA wants you to spend another $1200 for the subset of Ultimate 11, you don’t own? You are ok with that because ? UA is giving uad2 owners the uadx native versions, cus we already paid for the code.
|
|
|
Post by subspace on Feb 15, 2023 12:55:40 GMT -6
Threee months ago they offered Spark for 99 cents for three months. In the past few days they've seen a massive number of users cancel that sub before it goes to $20 per month and uninstall their product. Only they know the actual numbers, but if they could double their user base simply by changing from a subscription offer to a perpetual offer, it's not surprising they'd take a swing. I used the trial to compare Spark to more recent native plugs, then cancelled. I liked some of the newer stuff in the bundle and would consider getting a perpetual license for those, but there's an equal amount of stuff included I already prefer using a different native plug for.
|
|
|
Post by Henry_Berg on Feb 15, 2023 12:58:07 GMT -6
P.S. I love you guys and I’ve spent a ton of time on this forum over the years. I’ve been on much less in the last year or so, as I find many threads have become more like this one. A lot of talented cats on here, and really great guys, and I know times are tough, especially for musicians, but man, we are completely and utterly spoiled with the tools that are available to us for the price they’re available for. As technology increases, prices are going to keep dropping. That’s just the nature of it all. As computer processors have become more powerful, the switch to native was inevitable. In fact, most people have been begging for it for well over a decade now from UA and here it is. I guess my perspective isn’t in alignment with majority. Peace and blessings fellas - Darren Indeed!!!!! 25 years ago a lex PCM 80 cost €5-6k (adjusted for inflation). You got ONE middle-of-the-road Reverb. Period. Nowadays, for the same money I can buy a x8p..... AND 30 World Class plugins, that turn that x8p into a million things. For instance, I can get: -8 Mics/DIs, each with a 1073/API, 1176-LA2a-distressor, Ampeg bass, Fender amp, Tape echo, DChorus, etc... -PLUS some 224/480 and some more Delays_into_a_140/250 on auxes -PLUS 4 independent CUE mixes for 4 musicians, and ANOTHER mix for the control room ALL IN REALTIME! If i need more inputs, just add another x8p. To get THAT sound , I'd have to rent a $1M studio at $2.5k/day, because the $250k studio ($1k/day) was equipped with a Soundcraft, a Tascam 2" and some SPX,/Yamaha and Drawmer/BSS comps, and no way on earth I could get the Million dollar sound (a 480L alone would cost $50k today) If that wasn't enough, then UAD plugins becomes Native, which means my Apollo/s have "grown DSP" like Gremlins, so now I can have 5 TIMES MORE PLUGINS on playback on my MBP Max, while doing all of the above. And it has cost me not one euro, NOTHING! In this regard,I am quite grateful to UA!
|
|
ericn
Temp
Balance Engineer
Posts: 16,107
|
Post by ericn on Feb 15, 2023 13:02:54 GMT -6
Try the demo! The old timey LA-2 in that bundle is pretty fun I think. It really sounds... well, like a compressor/limiter invented before anyone had any idea of how to control the action. It's not subtle, definitely a "color" tool to put it mildly. And I disagree with ericn on this one. At least partially. I agree that this is a down-market move, but it's also surely a move towards folks that were never going to buy UA hardware and so have not touched the plugs. There are plenty of pros who couldn't find a use for an x8 or whatever and didn't see the sense in buying a Satellite Dongle. I'm sure UA is hoping they will sell some bundles to those studios and they probably will if I had to bet. It’s down market till we see everything native, if that ever happens, my hunch is it won’t happen.
|
|
|
Post by the other mark williams on Feb 15, 2023 13:11:00 GMT -6
I imagine that I’m one of the types of person at whom this move is targeted: I’m doing this professionally, but I’ve literally never used a UAD plugin, because I’ve never wanted to buy their DSP or interfaces. I’ve certainly considered it many times over the years, but I’ve always found good sounding native plugins to do what I need. Honestly, the growth of Luna is one of the things that’s been most interesting to observe as an outsider these past couple years. Anyway, now that at least some of these plugins are available to me, i find myself curious: How is the LA2A “bundle”? How about the 1176 “bundle”? I have other things that I use for those now, obviously, but I wonder what the UAD offerings are actually like in comparison. Try the demo! Oh, I will - someday. Just curious to hear others' opinions.
|
|
|
Post by gravesnumber9 on Feb 15, 2023 13:13:11 GMT -6
The old timey LA-2 in that bundle is pretty fun I think. It really sounds... well, like a compressor/limiter invented before anyone had any idea of how to control the action. It's not subtle, definitely a "color" tool to put it mildly. And I disagree with ericn on this one. At least partially. I agree that this is a down-market move, but it's also surely a move towards folks that were never going to buy UA hardware and so have not touched the plugs. There are plenty of pros who couldn't find a use for an x8 or whatever and didn't see the sense in buying a Satellite Dongle. I'm sure UA is hoping they will sell some bundles to those studios and they probably will if I had to bet. It’s down market till we see everything native, if that ever happens, my hunch is it won’t happen. Fair enough. I am operating under the assumption that that is the direction they are moving, but I actually have no basis for that belief. If this is what they are going to do with what they used to call “legacy” plug-ins, then it’s just a down market move. And if that is the case, no complaints here because I really like having native versions for my laptop.
|
|
|
Post by Quint on Feb 15, 2023 13:17:00 GMT -6
But…. Nobody is saying to stop using your dsp plugins. They are still there, can still be used. Does anybody want to put an actual quantifiable number on the money they’ve lost because UA decided to give people what they’ve been asking for the last what… 10 years? As far as I understand it, did they not have to re-code the plugins to run natively? Are they just supposed to eat that? They are sort of in a damned if you do damned if you don’t situation. Not to mention that I don’t think anybody here has paid actual full price for their plugins in years. There is always a coupon or a bundle that somebody posts up here. Again, I do understand the frustration, but let’s take a beat here and see the full picture. A massive company can’t just put r&d into porting their plugs over and then give them away to everybody that already owns the old (and still very much so usable) versions. Ah, so if your neighbour calls and says I just bought 114 ua plugs for $1200 and you think, gee I’ve paid 3-4 times that at least in ua plugs and I own a lot of Ultimate 1, wonder what my discount is? You log in and find out no discount, UA wants you to spend another $1200 for the subset of Ultimate 11, you don’t own? You are ok with that because ? UA is giving uad2 owners the uadx native versions, cus we already paid for the code. Can the person who sold their house to you come back a year later, when it's worth $100,000 more than what you paid for it, and say that they are owed some portion of that $100,000? If UA's prices go UP, can they come back to every old customer and ask for the difference? Fair play would be fair play, if everything is retroactive. At some point sales are final. I know UA has done some partial bundle discounts before, but they chose not to this time. That said, Drew at the UA forum did mention that "something" is coming for DSP folks. He didn't go into details, but it was in the context of this conversation we're having right now, so we might yet be surprised. Like I said, I get the frustration. I'd be frustrated too, and have been in these situations myself before. I've been really frugal, and always waited for sales, but I bet I've still spent close to $3k on UAD plugins over the last 10 years. So it's not like I'm not looking at recent bundle prices and wishing I had been able to save that money. But then I wouldn't have been able to use those plugins over the last 10 years either, as I talked about in one of my previous posts. Anyway, I've learned to just view UA as bringing a lot more good to the table than bad. As an example, this new Luna release is seriously awesome. Game changer for me, really. Once hardware inserts come, and maybe a few other more minor things, I'm gonna feel like Luna offers everything I want.
|
|
|
Post by notneeson on Feb 15, 2023 13:18:33 GMT -6
Try the demo! Oh, I will - someday. Just curious to hear others' opinions. Hey Mark, I’m like you in that when I made decent income doing audio I couldn’t justify the expense of UAD (my TDM rig was paid off and working fine). So when I got the cheap $1/month sub to Spark it was with the thought that I could end up needing their LA2A etc. Been using it for a while and I’m really not sure these live up to the hype. Good? Sure. But better than what I own? Probably not. Anyway, one month of Spark is a pretty decent way to delve into this. I don’t particularly like software demos as I feel like I’m fighting the clock.
|
|
|
Post by the other mark williams on Feb 15, 2023 13:23:27 GMT -6
The old timey LA-2 in that bundle is pretty fun I think. It really sounds... well, like a compressor/limiter invented before anyone had any idea of how to control the action. It's not subtle, definitely a "color" tool to put it mildly. And I disagree with ericn on this one. At least partially. I agree that this is a down-market move, but it's also surely a move towards folks that were never going to buy UA hardware and so have not touched the plugs. There are plenty of pros who couldn't find a use for an x8 or whatever and didn't see the sense in buying a Satellite Dongle. I'm sure UA is hoping they will sell some bundles to those studios and they probably will if I had to bet. It’s down market till we see everything native, if that ever happens, my hunch is it won’t happen. My guess is that this is indeed a "down market" move more than anything else, but it's also (whether intentional or just inadvertently) opening the doors to folks like me who were never going to buy an Apollo. I could see them potentially having some plugins native to get people like me interested, but not EVERYTHING native to hopefully convert us over to the Apollo/Luna ecosystem. I've been using Metric Halo and Logic since 2003/4. Pro Tools prior to that for several years. But even someone like me who's been entrenched with the competition for many years has to keep an eye on other options. If they could really keep pushing Luna to become a serious, SERIOUS competitor and then maintain certain plugins/workflows as being DSP-only, I wouldn't count out the possibility of switching at some point. Kind of like what wiz has been doing over the past few months.
|
|
|
Post by the other mark williams on Feb 15, 2023 13:30:01 GMT -6
I imagine that I’m one of the types of person at whom this move is targeted: I’m doing this professionally, but I’ve literally never used a UAD plugin, because I’ve never wanted to buy their DSP or interfaces. I’ve certainly considered it many times over the years, but I’ve always found good sounding native plugins to do what I need. Honestly, the growth of Luna is one of the things that’s been most interesting to observe as an outsider these past couple years. Anyway, now that at least some of these plugins are available to me, i find myself curious: How is the LA2A “bundle”? How about the 1176 “bundle”? I have other things that I use for those now, obviously, but I wonder what the UAD offerings are actually like in comparison. Compared to better, newer native plugins (eg Molot GE, MDWDRC2, Powair), low distortion older plugins (Oxford Dynamics, Renaissance Compressor, Kotelnikov GE, DSM 3), or modern hardware? It doesn’t have to be an LA whatever or an 1176 clone. Even bang for buck hardware like fixed up Aphex, ART, BSS, or Drawmer? Absolutely nothing. In fact, they and most other emulations and clones are noticeably worse behaving and often sounding in every way. I totally understand your position, Dan. I have most of the plugins you mention, and some of them I like a lot. But I also actually happen to like the way LA-2As (and 3As) and 1176s sound in the real world, and I don't think anyone has truly nailed them in software, so that's why I'm interested. I generally prefer hardware wherever possible, but it's not always possible.
|
|
|
Post by the other mark williams on Feb 15, 2023 13:34:00 GMT -6
Oh, I will - someday. Just curious to hear others' opinions. Hey Mark, I’m like you in that when I made decent income doing audio I couldn’t justify the expense of UAD (my TDM rig was paid off and working fine). So when I got the cheap $1/month sub to Spark it was with the thought that I could end up needing their LA2A etc. Been using it for a while and I’m really not sure these live up to the hype. Good? Sure. But better than what I own? Probably not. Anyway, one month of Spark is a pretty decent way to delve into this. I don’t particularly like software demos as I feel like I’m fighting the clock. Thanks, brother - that's exactly the kind of feedback I'm interested in hearing. I too used to make a decent income doing audio, but those days have passed. For me personally, but also for many people in my local area. These are just different times.
|
|
|
Post by sirthought on Feb 15, 2023 13:50:34 GMT -6
Try the demo! Oh, I will - someday. Just curious to hear others' opinions. I know some folks like Dan with disagree with me, but I've tried several Pultec, LA-2A, and 1176 clones and I prefer the UAD versions hands down. That's not to say I don't like other options, but these three are still goto tools in my opinion. With the Pultec I felt there was nothing in the Waves. There's the iZotope vintage EQ that is essentially the Pultec curves but no special sauce. The Real-Tech was the closest in my mind. But once I heard UAD's I felt the tone mojo kicked up instantly. There are a gazillion compressors so I'm getting less interested in owning several if I can find a way to get the sound I want with a few. The LA-2A is about the fastest way to get a big and simple sound. The 1176 is also dead simple. I own things like Unisom and it's got every tone in there but it takes a master's degree to learn all of what it can do and how and when to employ it. The simplicity of these, plus that they sound great just seems ideal, especially when you want to track in real time with Apollo. Their stuff like Manley Massive Passive and Vari-Mu...those we never needed to track with, so if the Pulsar stuff is quality (I haven't bothered to try it) then I think there's no reason to pony up the UAD tax. I bought three Sonnox plugins in UAD format that I kind of regret now because I don't need them in DSP format and I know the only way I'm getting them native is to buy them again. But their API channel strip sounds wonderful. Yeah, you could buy competitive clones and it's only opinion which is better. But the fact I could track a full session with that (or the 1073 or Helix) had real value to me.
|
|
|
Post by chessparov on Feb 15, 2023 14:07:44 GMT -6
Was lurking up to now (at work). Will try to do a proper review of this Thread soon. FWIW I agree with John K/et al... UA should give more credit literally and figuratively, to loyal pa$t customers. I hope in any event, that Dr. Sax visits us more often, whenever he can. I enjoy his music and posts too. Chris
|
|
Deleted
Deleted Member
Posts: 0
|
Post by Deleted on Feb 15, 2023 14:35:58 GMT -6
Compared to better, newer native plugins (eg Molot GE, MDWDRC2, Powair), low distortion older plugins (Oxford Dynamics, Renaissance Compressor, Kotelnikov GE, DSM 3), or modern hardware? It doesn’t have to be an LA whatever or an 1176 clone. Even bang for buck hardware like fixed up Aphex, ART, BSS, or Drawmer? Absolutely nothing. In fact, they and most other emulations and clones are noticeably worse behaving and often sounding in every way. I totally understand your position, Dan. I have most of the plugins you mention, and some of them I like a lot. But I also actually happen to like the way LA-2As (and 3As) and 1176s sound in the real world, and I don't think anyone has truly nailed them in software, so that's why I'm interested. I generally prefer hardware wherever possible, but it's not always possible. Yeah but good hardware and the cleaner plugs sounds effortless. They built or programmed what they could and what worked even if every optical detector or fet was different or they had to do things a certain way on late 90s CPUs. The thing with the plugin emulations and clones is most of them just don’t work, including the UAD ones. Optical compressors all speed up with greater gain reduction. The dbx 160, attack speeds up and release slows down. The plugins don’t really do this.
|
|
|
Post by bossanova on Feb 15, 2023 14:47:01 GMT -6
I'm surprised that no one here has mentioned that the UAD interfaces additionally functioned as piracy-proof dongles for at least 10 years.
I'm wondering if Spark was used as a test run not just to gauge interest, but also to see if anyone could crack their DRM. Assuming that trial run was successful, that might have factored into their decision to sell licenses that aren't tethered to physical copy-protection.
|
|
|
Post by kcatthedog on Feb 15, 2023 15:37:27 GMT -6
Ah, so if your neighbour calls and says I just bought 114 ua plugs for $1200 and you think, gee I’ve paid 3-4 times that at least in ua plugs and I own a lot of Ultimate 1, wonder what my discount is? You log in and find out no discount, UA wants you to spend another $1200 for the subset of Ultimate 11, you don’t own? You are ok with that because ? UA is giving uad2 owners the uadx native versions, cus we already paid for the code. Can the person who sold their house to you come back a year later, when it's worth $100,000 more than what you paid for it, and say that they are owed some portion of that $100,000? If UA's prices go UP, can they come back to every old customer and ask for the difference? Fair play would be fair play, if everything is retroactive. At some point sales are final. I know UA has done some partial bundle discounts before, but they chose not to this time. That said, Drew at the UA forum did mention that "something" is coming for DSP folks. He didn't go into details, but it was in the context of this conversation we're having right now, so we might yet be surprised. Like I said, I get the frustration. I'd be frustrated too, and have been in these situations myself before. I've been really frugal, and always waited for sales, but I bet I've still spent close to $3k on UAD plugins over the last 10 years. So it's not like I'm not looking at recent bundle prices and wishing I had been able to save that money. But then I wouldn't have been able to use those plugins over the last 10 years either, as I talked about in one of my previous posts. Anyway, I've learned to just view UA as bringing a lot more good to the table than bad. As an example, this new Luna release is seriously awesome. Game changer for me, really. Once hardware inserts come, and maybe a few other more minor things, I'm gonna feel like Luna offers everything I want. its got nothing to do with old prices? This happened only a few weeks ago, why are you okey with ua offering its least invested client , its best price for Ultimate 11 at $1200 and at the same time expected the most invested client to also pay $1200 for fewer plug ins? Companies should reward their best customers, not punish them.
|
|
|
Post by Martin John Butler on Feb 15, 2023 15:40:21 GMT -6
Well, at least they've given Apollo users their native plug-ins for free. They could have done a cheapskate charge like $9 each and we'd all have bought them.
There have been times where users suggestions fell on deaf ears for years, frustrating the hell out of their supporters. I think their bean counters can't monetize good will, so they ignore the difference it can make in a company's long term growth.
One example, not being able to easily highlight the plugs you own when you go searching for a UAD plug in your DAW when mixing. Such an easy thing, and they refused to do it under the ridiculous idea that by forcing you to scroll down to find what you're looking for, it would induce you to buy more. Things like that, and many others.
|
|
|
Post by drsax on Feb 15, 2023 15:55:36 GMT -6
Was lurking up to now (at work). Will try to do a proper review of this Thread soon. FWIW I agree with John K/et al... UA should give more credit literally and figuratively, to loyal pa$t customers. I hope in any event, that Dr. Sax visits us more often, whenever he can. I enjoy his music and posts too. Chris I’ll be around. I enjoy this group… and thanks for the kind words man. Guess sometimes I get a bit tired of too much off topic and complaining. Times are tough and real life is complicated for so many… so in past years, coming to this forum and actually sharing knowledge about gear and tech has been an escape for me. I enjoy your posts too 👍
|
|