UAD Plug-ins available native

Add to that, I bought the B3 for like $200 (now people can get that and 27 other plugs for just $699.) Now they’ve release a separate Leslie cabinet (that I have long requested and wanted for console) and they want me to pay $99 for it. Not happy with UA.

I did see that and I watched the demo vid … it seems to have more controls around speeds etc … as a standalone should … so some extra work was done … With a €50 cupon at some point I am sure it will come in at less … but yeah a special price for Waterfall owners would’ve been cool.

Ua pricing has become a bad joke, recently Ultimate 11 to new clients for $1200, wait for it same price for old clients, regardless how many you already owned.
(Currently $1500 for all clients.)

I debated this at ua forum and then quietly ua offered a small discount in account, no sense of the logic.

Current uadx bundles , great for the least invested client, unless prorated, pointless for the established invested client, unless you want to pay again for plug ins you already own ?

Sell it before NAMM: completely agree.

In terms of the plug deal price inequities, all UA had or has to do to make it reciprocal is to prorate prices down based on the plugs you own, but no.

From what I can tell, it’s basically just spark. You get free native for what you own. Only difference now is that you can buy the ones available in spark.

   That would have been a nice gesture for longtime customers. I am glad they are finally going native, but it all seems so random. Like why didn't they just do this when Spark was released? Why were there no more plugins released today? The ATR-102 has been native for Luna for a while now, why is it still not available for other formats?  

I spent literally thousands on Logic Platinum and all their then separately priced VI's.

The EXS24 sampler was $300 alone!!

Then Apple bought Emagic and sold Logic with all the plugins unlocked and included free for $149!!

That definitely grated for a while.

That's the point about software as opposed to hardware it essentially has zero intrinsic value.

I completely understand. But that doesn’t make me feel any better.

First let me say I have nothing against UA and respect the way they market and optimize their business model in a challenging and changing landscape, even if as a consumer I hated their rules and options designed to maximize margins at my expense and I'm very glad I opted out of UA a couple years ago.

Though the steps they've been making and direction they're taking may seem to not make sense at times, it seems clear to me the strategy after maximizing the demographic willing to buy UA hardware for the plugs, continues on through the highest priority lens of monetizing each and every incremental step to full Native. And only after each step has been maximized financially with each buyer demographic fully exhausted, before moving on to the next step to do the same,...carefully making sure not miss any steps no matter how small to monetize another consumer tier before moving on.

UA has always reminded me of a poor man's apple the way they've maximized margins even if their product & competition is different.

I only want 4-6 plugs native some day for a fair price and have other options so I can continue to wait till they eventually get to my bang for the buck tier some day,.....but that will take as long as they can possibly make it.

I think it works out for me really well to get that large bundle. It’s a bunch of plugs that I’ve wanted but didn’t bite the bullet on… and now to be able to have them native - yeah pretty cool.

I definitely understand the frustration here and they probably could have gone about it a bit differently, or hit those with some of the dsp plugs with a nice little coupon to make up some of the difference.

I'm just glad I didn't buy a UAD Satellite or a Volt in order to buy perpetual licenses after Spark came out. I would have felt duped given that they have gone full native for some plugs only 4-5 months later.

There’s a bigger market now (prosumers keep the cheap old ass plugin and high end boutique gear market alive) so they can charge less to support themselves and make even more money. There’s also way less labor involved in coding in C/C++ for native processors than in assembly for DSP chips and compilers have gotten a lot better. I’ve heard programmers congratulate people for charging ten times more for an aax plug

Keep in mind someone like Tony from Klanghelm is feeding one family while Universal Audio is feeding over a hundred.