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Post by sirthought on Dec 21, 2022 14:29:55 GMT -6
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ericn
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Post by ericn on Dec 21, 2022 14:34:35 GMT -6
That sucks!
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Post by Deleted on Dec 21, 2022 15:47:14 GMT -6
Retirement for the management. Those guys have to be over 70.
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ericn
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Post by ericn on Dec 21, 2022 16:42:22 GMT -6
Retirement for the management. Those guys have to be over 70. That describes 50% of audio companies selling out |
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Post by Deleted on Dec 21, 2022 21:36:44 GMT -6
"We’re excited to have absorbed the Sonnox brand name and their intellectual property. Our software offerings have been pretty lackluster for years now. We’ll be keeping their team for a short while before laying off nearly everyone to save on overhead costs. As a result, future development will likely be nonexistent to minimal. We’ll have sales just like always, and probably more frequently as the plugins’ perceived value plummets (because of said sales), and we’ll leave pace protection in place as it discourages license transfers. If anyone has any questions, please feel free to email our AI-powered autoresponse mailbox, which will send you a link to our FAQ.” www.kvraudio.com/forum/viewtopic.php?p=8581515#p8581515 |
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Post by carymiller on Dec 22, 2022 1:35:22 GMT -6
"We’re excited to have absorbed the Sonnox brand name and their intellectual property. Our software offerings have been pretty lackluster for years now. We’ll be keeping their team for a short while before laying off nearly everyone to save on overhead costs. As a result, future development will likely be nonexistent to minimal. We’ll have sales just like always, and probably more frequently as the plugins’ perceived value plummets (because of said sales), and we’ll leave pace protection in place as it discourages license transfers. If anyone has any questions, please feel free to email our AI-powered autoresponse mailbox, which will send you a link to our FAQ.” www.kvraudio.com/forum/viewtopic.php?p=8581515#p8581515 |
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Post by thehightenor on Dec 22, 2022 3:18:31 GMT -6
"We’re excited to have absorbed the Sonnox brand name and their intellectual property. Our software offerings have been pretty lackluster for years now. We’ll be keeping their team for a short while before laying off nearly everyone to save on overhead costs. As a result, future development will likely be nonexistent to minimal. We’ll have sales just like always, and probably more frequently as the plugins’ perceived value plummets (because of said sales), and we’ll leave pace protection in place as it discourages license transfers. If anyone has any questions, please feel free to email our AI-powered autoresponse mailbox, which will send you a link to our FAQ.” www.kvraudio.com/forum/viewtopic.php?p=8581515#p8581515Perhaps, as they’ve paid £9.1 million pounds they’ll make an effort not to destroy the brand. Yamaha bought Steinberg, and as a Cubase, Wavelab, Dorico user I can honestly say it was the best thing that ever happened to Steinberg. I’m prepared to give Focusrite a chance on this acquisition, it is Christmas after all  That said they dropped support for my little Novation Nocturn controller which did really annoy me …. so maybe you’ll be right on this one!? |
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Post by nick8801 on Dec 22, 2022 5:08:21 GMT -6
"We’re excited to have absorbed the Sonnox brand name and their intellectual property. Our software offerings have been pretty lackluster for years now. We’ll be keeping their team for a short while before laying off nearly everyone to save on overhead costs. As a result, future development will likely be nonexistent to minimal. We’ll have sales just like always, and probably more frequently as the plugins’ perceived value plummets (because of said sales), and we’ll leave pace protection in place as it discourages license transfers. If anyone has any questions, please feel free to email our AI-powered autoresponse mailbox, which will send you a link to our FAQ.” www.kvraudio.com/forum/viewtopic.php?p=8581515#p8581515Hahaha brilliant |
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Post by Deleted on Dec 22, 2022 11:20:19 GMT -6
Waves and Plugin Alliance ran the plugin market to the ground selling awful processors as loss leaders so their owners could become wealthy. It’s very hard to compete with such rent seeking behavior selling to a prosumer market. No wonder the Sonnox management got out when they were still releasing good products like Claro and Oxford Drum Gate only to see them marginalized by the junk flavor of the month.
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Post by thehightenor on Dec 22, 2022 13:07:51 GMT -6
Waves and Plugin Alliance ran the plugin market to the ground selling awful processors .... Nothing like a good old polarized extreme view :-) But I have to add a touch of balance here. I have some Waves plugins that are really excellent and are a part of my workflow and I personally don't find them expensive to own even with the occasional WUP update. Every developer has some less than great offerings, including Fabfilter, UAD, TC, Softube etc. |
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Post by sirthought on Dec 23, 2022 21:28:23 GMT -6
Leave it to Dan...Mr. Sunshine to offer up the hyperbole. You are such a broken record.
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Post by jaba on Dec 24, 2022 11:22:55 GMT -6
Leave it to Dan...Mr. Sunshine to offer up the hyperbole. You are such a broken record. Blunt perhaps, but not totally wrong. You can get a lot done with crap plugins - better mixers than I have done great work with the most hated brands of plugs - but the good ones react in a way that, to me, more closely resembles what it's like working with tape/console/hardware. The way you can really dig into them and they don't collapse sound to 2D with an unwanted gritty mid-range. Compression and saturation/distortion plugs in particular. I could totally do a good mix with Waves alone, but I'd be more cautious which is basically less fun. Maybe coming from analog there's something about a certain modern sound that doesn't sit well with me and tires my head out by the second chorus (insane limiting doesn't help of course). Maybe that's my generations version of "don't clip the input, it'll distort!!" Whatever tools floats yer boat. |
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Post by johneppstein on Dec 24, 2022 11:25:54 GMT -6
"We’re excited to have absorbed the Sonnox brand name and their intellectual property. Our software offerings have been pretty lackluster for years now. We’ll be keeping their team for a short while before laying off nearly everyone to save on overhead costs. As a result, future development will likely be nonexistent to minimal. We’ll have sales just like always, and probably more frequently as the plugins’ perceived value plummets (because of said sales), and we’ll leave pace protection in place as it discourages license transfers. If anyone has any questions, please feel free to email our AI-powered autoresponse mailbox, which will send you a link to our FAQ.” www.kvraudio.com/forum/viewtopic.php?p=8581515#p8581515In other words, Sonnox is on life support, soon to be deceased... |
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ericn
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Post by ericn on Dec 24, 2022 13:41:37 GMT -6
"We’re excited to have absorbed the Sonnox brand name and their intellectual property. Our software offerings have been pretty lackluster for years now. We’ll be keeping their team for a short while before laying off nearly everyone to save on overhead costs. As a result, future development will likely be nonexistent to minimal. We’ll have sales just like always, and probably more frequently as the plugins’ perceived value plummets (because of said sales), and we’ll leave pace protection in place as it discourages license transfers. If anyone has any questions, please feel free to email our AI-powered autoresponse mailbox, which will send you a link to our FAQ.” www.kvraudio.com/forum/viewtopic.php?p=8581515#p8581515In other words, Sonnox is on life support, soon to be deceased... The real Question is will we see new Focusrite plugins by Sonnox, or cheap Sonnox hardware that has nothing to do with Sonnox history? Honestly I’m bettering with all the problems people have had with Cheap Focusrite interfaces, 9 mil to rebrand the cheap interfaces if you actually re- engineered them, throw in some vouchers for cheap plugins wouldn’t be a bad move. |
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Post by Deleted on Dec 24, 2022 14:45:14 GMT -6
In other words, Sonnox is on life support, soon to be deceased... The real Question is will we see new Focusrite plugins by Sonnox, or cheap Sonnox hardware that has nothing to do with Sonnox history? Honestly I’m bettering with all the problems people have had with Cheap Focusrite interfaces, 9 mil to rebrand the cheap interfaces if you actually re- engineered them, throw in some vouchers for cheap plugins wouldn’t be a bad move. We could get an Oxford controller like the SSL one but with dynamics that don’t sound like shit! I was considering offloading most of the Oxford plugs but they just work too well for specific tasks! Like the Waves Renaissance plugs with more class. Think a costume drama vs a Renaissance Faire. |
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Post by bchurch on Dec 24, 2022 17:58:36 GMT -6
I hate to admit that I lean on Oxford Inflator as my go-to "SoundGooder", but I do....
I can't help but imagine a future where I have my current i7 mac synched up for all the abandonware. Sheesh, I love the TC Master X / Brickwall plugins and those are on like... version 1.0.3 still after being in market for years. I guess Music Tribe's labor camp doesn't include coding...
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