|
Post by Martin John Butler on Jan 21, 2021 9:15:44 GMT -6
Plug-ins are a cash cow, that's UA's real business, the dongle is to keep you buying their products. It's probably something to do with their Bock acquisition and a something to do with a mic.
|
|
|
Post by svart on Jan 21, 2021 9:20:34 GMT -6
My bet is something to do with guitar emulation as well. Either a software suite for DSP or something like the OX 2.0 with emulation built in.
|
|
kcatthedog
Temp
Super Helpful Dude
Posts: 15,085
Member is Online
|
Post by kcatthedog on Jan 21, 2021 9:30:01 GMT -6
Well that last promo video update is all guitar fx!
|
|
|
Post by svart on Jan 21, 2021 9:34:41 GMT -6
Well that last promo video update is all guitar fx! I don't watch any of the videos, but the new business models for all companies like UA is to figure out ways to circle people back to the product ecosystem at all costs and to probably push them into subscriptions. Adding instrument/amp emulation seems right in the middle of all that.
|
|
kcatthedog
Temp
Super Helpful Dude
Posts: 15,085
Member is Online
|
Post by kcatthedog on Jan 21, 2021 10:36:15 GMT -6
No probs, it’s just a teaser anyway, but it’s all guitar! Sure, Luna, represents that, as it only works with an Apollo. I sure hope UA doesn’t go sub, but that’s why I minimized my buying of plugs when I reinvested in UA: I knew which I had used a lot in the past, so only bought those.
|
|
|
Post by Guitar on Jan 21, 2021 10:48:01 GMT -6
I bet it's going to have Unison technology to simulate the input impedance of a Fuzz Face vs. a Tube Screamer and whatnot, since those are wildly different in the real hardware world.
|
|
|
Post by superwack on Jan 21, 2021 10:56:37 GMT -6
Plug-ins are a cash cow, that's UA's real business, the dongle is to keep you buying their products. It's probably something to do with their Bock acquisition and a something to do with a mic. You are totally correct... to me the weirdest thing about their (very successful) business model is they have no “loss leader” like in the normal business world they’d either sell cheap hardware to lock customers in to their expensive plugins or Vice-versa but, hey, they made it work for them. My guess is they are releasing a tube-equipped OX to help their guitar emus ok not really but I can’t think of any 60 year old equipment they haven’t already done
|
|
|
Post by Guitar on Jan 21, 2021 12:13:13 GMT -6
No way there's tubes in this new thing, no possibility. Too expensive to build that properly, talking cost of ingredients. It will be pure solid state digital. It would be fun to be wrong though.
I am not a business-head at all, but it seems to me that UA leans very heavily on marketing. Celebrity endorsements, big video segments, fancy graphic design, well written commercials, the whole deal. They put a lot into that compared to some other companies that sell similar products.
You see people saying things on forums like "UAD plugins are better," which is not true in a hard literal sense. It falls apart when you dissect it. But that's what people think. And then there's the glossing over the technology around things like latency, and so on. People believe what the UA marketing tells them to believe.
Yes, they are fine products, they work, they sound good, but I think the marketing is the big drive with this company, to get those selling prices. You have some fantasy that you have this vintage studio in the box next to you. In some ways that's true. But the same could be said for any reputable DAW software with reputable native plugins. You can't pin it to one company, but they seem to own that headspace.
|
|
|
Post by johneppstein on Jan 21, 2021 18:34:32 GMT -6
Seems like the market for a guitar oriented product is exponentially greater than a pro audio one. $$$$$$$$$$$$$$ They're trying to be the pro audio Gibson. People need to learn to stick to what they're good at and hone that, not diversify. Diversification turns you into Gibson or worse.
Jack of all trades, master of none.
|
|
|
Post by chessparov on Jan 21, 2021 20:21:23 GMT -6
Well any tech that's "smarter" than me, isn't always exciting to me. Looked like I need a PHD, to understand some of these posts. Otherwise risk becoming a Lunatic. Now I know I'm smarter than any microphone. (I think) Chris
|
|
|
Post by spindrift on Jan 21, 2021 21:48:44 GMT -6
Plug-ins are a cash cow, that's UA's real business, the dongle is to keep you buying their products. It's probably something to do with their Bock acquisition and a something to do with a mic. Absolutely, write ONCE, sell a million times! Try accomplishing that with hardware. No wonder we are beaten over the head day and night with the “plugins are just as good as hardware” nonsense.
|
|
|
Post by ChaseUTB on Jan 23, 2021 23:42:35 GMT -6
Hoping the product is not what we are expecting b/c many don’t seem in the least bit excited ( if we assuming correctly ) lol
Come on UAD I’m rooting for you but your moves have us confused.
Wonder what the heck they are doing with the Bock acquisition?
|
|
Deleted
Deleted Member
Posts: 0
|
Post by Deleted on Jan 23, 2021 23:44:17 GMT -6
Hopefully something Marshall style
|
|
|
Post by indiehouse on Jan 24, 2021 7:53:01 GMT -6
Hoping the product is not what we are expecting b/c many don’t seem in the least bit excited ( if we assuming correctly ) lol Come on UAD I’m rooting for you but your moves have us confused. Wonder what the heck they are doing with the Bock acquisition? If you really think about it, it’s understandable. With the AKM fire, their interface supply is probably disrupted. They have to be creative to find other revenue sources to make up for it. Perhaps this new product was already in the works, or maybe it was just a backburnered idea until the AKM fire disrupted things.
|
|
kcatthedog
Temp
Super Helpful Dude
Posts: 15,085
Member is Online
|
Post by kcatthedog on Jan 24, 2021 8:05:42 GMT -6
^^This^^, and perhaps explains the sort of over the top marketing language? A digital pedalboard would be interesting to some not all and a new product should have a solid launch and celebration, but we’ll see on the 27th what this actually is.
Drew has mentioned some other announcements or follow up, so am interested in the total messaging.
|
|
kcatthedog
Temp
Super Helpful Dude
Posts: 15,085
Member is Online
|
Post by kcatthedog on Jan 27, 2021 7:42:15 GMT -6
|
|
kcatthedog
Temp
Super Helpful Dude
Posts: 15,085
Member is Online
|
Post by kcatthedog on Jan 27, 2021 7:46:59 GMT -6
|
|
|
Post by wiz on Jan 27, 2021 7:49:21 GMT -6
Well I got no idea
|
|
|
Post by javamad on Jan 27, 2021 8:07:15 GMT -6
Those look great! .. I want one!
Still don't know what it is though :-D
|
|
|
Post by Guitar on Jan 27, 2021 8:20:53 GMT -6
Who cares about the gear, where do I buy those knobs? Hehe.
|
|
|
Post by thehightenor on Jan 27, 2021 8:24:29 GMT -6
Plug-ins are a cash cow, that's UA's real business, the dongle is to keep you buying their products. It's probably something to do with their Bock acquisition and a something to do with a mic. A software model of a 251 .... no thank you. An affordable UA 251 .... yes please! 60 years of analog tone - how old is the 251 design, longer I think?
|
|
|
Post by Guitar on Jan 27, 2021 8:28:43 GMT -6
That's a hell of a lot of knobs for a 251.
|
|
|
Post by thehightenor on Jan 27, 2021 8:38:04 GMT -6
That's a hell of a lot of knobs for a 251. Ok so there's a picture. Doh - stoopid me.
|
|
|
Post by Quint on Jan 27, 2021 9:38:53 GMT -6
If you look at the promotional contest page, it makes reference to "UAFX Announcement Apollo Giveaway". There is also a reference to "UA's entire new product line".
Based on all of the previous chatter and pics, and now this reference to UAFX, I think it's becoming clearer that UA is launching a line of DSP driven fx pedals for guitar, which will be sold under the UAFX moniker instead of UAD. Given the reference to Apollo, it's unclear how that all fits in with the UAFX thing though. Guess we'll see in a couple hours.
|
|
|
Post by tasteliketape on Jan 27, 2021 9:56:29 GMT -6
If you go to the Instagram link above and tap one of the squares of pics then tap the UA logo there are short clips of guitar fix
|
|