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Post by jmoose on Jan 20, 2021 13:16:27 GMT -6
Something else I pieced together is that UA hired Tore away from TC Electronics to work on guitar related stuff... happened a couple years ago. Tores insta - www.instagram.com/toretilla/
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ericn
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Post by ericn on Jan 20, 2021 13:16:55 GMT -6
Hmm. Maybe because Apple is swooping up all the rappers edit: It blows me away that when you configure a new Mac, they offer 2 software package add ons: Logic and Final Cut. That means to me they think mainstream humans globally will need these programs more than any other software. I have always assumed the margins are nice and high on both.
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Post by chessparov on Jan 20, 2021 14:02:55 GMT -6
At work and skimming this thread... My final answer(guess) their Bock/Soundeluxe Microphone purchase. And more UA info on what will happen. Chris
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Post by christopher on Jan 20, 2021 16:15:21 GMT -6
Hmm. Maybe because Apple is swooping up all the rappers edit: It blows me away that when you configure a new Mac, they offer 2 software package add ons: Logic and Final Cut. That means to me they think mainstream humans globally will need these programs more than any other software. I have always assumed the margins are nice and high on both. Exactly. Anyone can be a rapper (I don’t mean a good one), all you need is software. The new M1 even comes with a studio quality mic! Finally! Right there in the marketing, STUDIO mic. Built into the keyboard! So how many “rappers” are there world wide that will get Logic? 1 million? You just cranked in 1/5 of a BILLION $$$ in revenue! I’m betting the number is more like tens of millions. And they are going full social influencer with the final cut add on. Man! This is the new gold rush. This could be good in the end as more people will want to use the real stuff after they realize that’s what separates the top pros. ( I mean besides talent and production teams)
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Post by kcatthedog on Jan 20, 2021 16:54:59 GMT -6
Logic is relatively cheap compared to daws that cost money, no charge for updates, personally I ditched PT’s due to its excessive costs, got logic and never looked back. Software purchases are a personal decision, but I see Apple software as discounted vs the competition, sure it could be even lower priced with Apple’s profitability!
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Post by johneppstein on Jan 20, 2021 17:06:00 GMT -6
I suppose it would be waaayy too much to expect them (UA) to overhaul their analog audio products to make them sound as good as the originals?
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Post by johneppstein on Jan 20, 2021 17:13:18 GMT -6
Have they developed some good decent sims in the last couple years? I really didn't care for the ones they had when I was in Apollo land. Low latency monitoring them was awesome but the sounds were not there to me. OX requires actual amps (and still wasn't there for me sonically) so I wouldn't think it would be that kind of thing if it's going up against Kemper/AxeFX/Helix/etc. I don't mean to be dumping on UA. With the talent they have there I have no doubt they could develop a great guitar sim product. Just wondering if they've been making big strides in that arena that I wasn't aware of or something? I just recently tried a few again...I thought rhe 2203 and SLP were actually kind’ve cool but limited. Which surprised me because I remember not liking them. I’ve tried the Tweed Deluxe multiple times and just flat out don’t care for it. I prefer the AT5 and AxeFX versions by far. I like the Dirty Shirley and Buxom Betty. But it still feels like a ton of tweaking to get to the same place I can get by just switching on my Axe FX. But it’s not like they won’t get the job done. UA needs to leave the guitar world the F*CK alone and concentrate on their pro audio stuff, which is not as good as a lot of the "clones" are - and is more costly.
The truth is that they're probably 10 years behind their competition in the guitar world.
Work at what you do well. Don't dilute your efforts trying to barge into other areas that you don't know well.
I used to be a big fan of UA. Have not been for several years.
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Post by wiz on Jan 20, 2021 17:13:23 GMT -6
“60 years of analog tone” just doesn’t make my brain go, “ah! It must be a pedalboard!” So if it *is* a pedalboard, I think that’s kind of weird marketing. Maybe that’s just me. Totally agree. Heres the thing... can you imagine if it is... and it has onboard DSP.. Sharcs, how expensive it will be... at least dearer than a quad satellite... and their usual price for ONE amp simulation in UA world, is really really high... how could it sell against the competition...? Cheers Wiz
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Post by johneppstein on Jan 20, 2021 17:19:54 GMT -6
A guitar pedal makes a lot of sense to me...something like a pedal board sized Kemper where you can load amps and effects to use live. We have far to many pedalboards on the market as it is. And no way that anybody is going to clone the Kemper before the patents run out.
UA is turning into the Gibson of Pro(?) audio.
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Post by Johnkenn on Jan 20, 2021 17:31:25 GMT -6
I just recently tried a few again...I thought rhe 2203 and SLP were actually kind’ve cool but limited. Which surprised me because I remember not liking them. I’ve tried the Tweed Deluxe multiple times and just flat out don’t care for it. I prefer the AT5 and AxeFX versions by far. I like the Dirty Shirley and Buxom Betty. But it still feels like a ton of tweaking to get to the same place I can get by just switching on my Axe FX. But it’s not like they won’t get the job done. UA needs to leave the guitar world the F*CK alone and concentrate on their pro audio stuff, which is not as good as a lot of the "clones" are - and is more costly. The truth is that they're probably 10 years behind their competition in the guitar world. Work at what you do well. Don't dilute your efforts trying to barge into other areas that you don't know well. I used to be a big fan of UA. Have not been for several years.
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Post by Guitar on Jan 20, 2021 18:46:50 GMT -6
Heres the thing... can you imagine if it is... and it has onboard DSP.. Sharcs, how expensive it will be... at least dearer than a quad satellite... and their usual price for ONE amp simulation in UA world, is really really high... how could it sell against the competition...? Cheers Wiz That's it for me too, the price, could be the big "factor" in this one. I already think the plugins are overpriced for what they are, and generally the DSP hardware as well. Easy for me to say, but UAD gear is expensive.
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Post by ragan on Jan 20, 2021 18:46:53 GMT -6
I can't stop laughing at JK's exquisite GIF game.
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Post by jcoutu1 on Jan 20, 2021 18:48:52 GMT -6
I can't stop laughing at that exquisite GIF response. Clint was fantastic in that flick. Really reminded me of my grandfather.
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ericn
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Post by ericn on Jan 20, 2021 18:52:47 GMT -6
I just recently tried a few again...I thought rhe 2203 and SLP were actually kind’ve cool but limited. Which surprised me because I remember not liking them. I’ve tried the Tweed Deluxe multiple times and just flat out don’t care for it. I prefer the AT5 and AxeFX versions by far. I like the Dirty Shirley and Buxom Betty. But it still feels like a ton of tweaking to get to the same place I can get by just switching on my Axe FX. But it’s not like they won’t get the job done. UA needs to leave the guitar world the F*CK alone and concentrate on their pro audio stuff, which is not as good as a lot of the "clones" are - and is more costly.
The truth is that they're probably 10 years behind their competition in the guitar world.
Work at what you do well. Don't dilute your efforts trying to barge into other areas that you don't know well.
I used to be a big fan of UA. Have not been for several years.
So tell us how you really feel😁 Here is the deal though, every pro audio manufacturer has a couple of guitar players in product development. These guys always seam to be playing around on some project on their own time / using some company resources. At some point they show the guys in charge and they either love or hate it. Add in the consultant who’s telling them they need to be more diverse and you end up with lots of Guitar amps Abe efx.
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Post by the other mark williams on Jan 20, 2021 18:58:06 GMT -6
I can't stop laughing at JK's exquisite GIF game. Johnkenn definitely has a really good GIF game. His consistency is impressive.
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Post by ragan on Jan 20, 2021 19:01:44 GMT -6
I can't stop laughing at JK's exquisite GIF game. Johnkenn definitely has a really good GIF game. His consistency is impressive. I know! Not just this one. He's truly GIFted. ...I'll see myself out...
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Post by soundintheround on Jan 20, 2021 19:21:48 GMT -6
I could potentially be lured... I’m always a sucker. But honestly, I’m not in the market for a control surface...sometimes I find they just get in the way and take me longer than it would just using a mouse. But maybe I haven’t had the right one. Once you get faders/pan pots that work without any complicated setup/etc....hard to go back. So much easier/quicker and more natural to dial in a mix.
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Post by soundintheround on Jan 20, 2021 19:27:44 GMT -6
Knowing UA could be anything, sky is the limit....This is reminding me of the speculation before Luna. People were like ‘no way in hell’ they would ever release a DAW and then....
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ericn
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Post by ericn on Jan 20, 2021 19:36:40 GMT -6
Johnkenn definitely has a really good GIF game. His consistency is impressive. I know! Not just this one. He's truly GIFted. ...I'll see myself out...I always thought he was a talented GIFer. So let’s all give one for the GIFFER.
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Post by spindrift on Jan 20, 2021 22:18:58 GMT -6
Seems like the market for a guitar oriented product is exponentially greater than a pro audio one. $$$$$$$$$$$$$$
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Post by kcatthedog on Jan 21, 2021 0:23:38 GMT -6
And many people will buy what ever it is but how many of them will ever buy high end gear ?
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Post by Quint on Jan 21, 2021 3:33:20 GMT -6
The Iridium IS the product UA could/should have done in this market space.
The thing is, Strymon beat them to the punch in every way.
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Post by kcatthedog on Jan 21, 2021 4:23:58 GMT -6
Maybe, but no UA dsp, so no plug sales?
I don’t think UA wants to develop any stand alone products, other than its established HW none interface line?
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Post by javamad on Jan 21, 2021 5:00:34 GMT -6
Maybe, but no UA dsp, so no plug sales? I don’t think UA wants to develop any stand alone products, other than its established HW none interface line? I agree ... a large part of their modern business model is to provide an environment that promotes use of plugins. A device that does not do that like the OX for example must at least leverage the software they already have. The legacy model is selling outboard and I imagine that is slowly shrinking like with all top end hardware manufacturers.
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Post by kcatthedog on Jan 21, 2021 8:18:00 GMT -6
But buying Bock is interesting, be interesting to see how that plays out!
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