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Post by jmoose on Jan 19, 2021 22:56:59 GMT -6
So this is interesting... going through the trademark link posted UA has at least 3 filed May 2020 for guitar effects pedals. Scroll way down - trademarks.justia.com/owners/universal-audio-inc-2552127/Given that the monolith picture seems to be sitting on a floor it might be some sorta Helix / Kemper killer. But who knows. My guess on Luna was way off target last year. Bock news is good news! I hadn't heard that. Haven't been to the self indenting land of purple in several years... And while I'm a UAD guy I'm not on that forum either but do look at it once in a while.
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Post by Johnkenn on Jan 19, 2021 23:10:09 GMT -6
As for a Luna controller, on the UAD forum, Drew also said, “Not sure it makes sense to make a controller for an app that's not done yet. Just sayin.” Just an observation I thought was relevant to the current discussion here. Regardless, always fun to speculate. I was ready to pull the trigger on an Apollo X, but am now contemplating waiting a couple of more weeks for the big reveal... Well. Guess that solves that. Of course, they release an app for an app that wasn’t finished yet.
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Post by Johnkenn on Jan 19, 2021 23:12:43 GMT -6
A cool guitar processor thing would be cool I guess. Although it would have to be a monster for me to sell the Axe FX.
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Post by ragan on Jan 19, 2021 23:16:09 GMT -6
Have they developed some good decent sims in the last couple years? I really didn't care for the ones they had when I was in Apollo land. Low latency monitoring them was awesome but the sounds were not there to me. OX requires actual amps (and still wasn't there for me sonically) so I wouldn't think it would be that kind of thing if it's going up against Kemper/AxeFX/Helix/etc.
I don't mean to be dumping on UA. With the talent they have there I have no doubt they could develop a great guitar sim product. Just wondering if they've been making big strides in that arena that I wasn't aware of or something?
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Post by christopher on Jan 19, 2021 23:28:07 GMT -6
I’ll guess a 20 U rack faceplate of each UA hardware unit but nothing inside, just a controller. Because that’s what I would have done 15 years ago if I were them. My old studio partner referred to the idea as the lawyer library, lol.
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Post by reddirt on Jan 20, 2021 1:12:33 GMT -6
I doubt it would be an Apollo upgrade; I reckon we need to give this iteration at least another year and probably more. Cheers, Ross
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Post by Johnkenn on Jan 20, 2021 1:13:01 GMT -6
Have they developed some good decent sims in the last couple years? I really didn't care for the ones they had when I was in Apollo land. Low latency monitoring them was awesome but the sounds were not there to me. OX requires actual amps (and still wasn't there for me sonically) so I wouldn't think it would be that kind of thing if it's going up against Kemper/AxeFX/Helix/etc. I don't mean to be dumping on UA. With the talent they have there I have no doubt they could develop a great guitar sim product. Just wondering if they've been making big strides in that arena that I wasn't aware of or something? I just recently tried a few again...I thought rhe 2203 and SLP were actually kind’ve cool but limited. Which surprised me because I remember not liking them. I’ve tried the Tweed Deluxe multiple times and just flat out don’t care for it. I prefer the AT5 and AxeFX versions by far. I like the Dirty Shirley and Buxom Betty. But it still feels like a ton of tweaking to get to the same place I can get by just switching on my Axe FX. But it’s not like they won’t get the job done.
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Post by kcatthedog on Jan 20, 2021 3:11:39 GMT -6
From capt hook at UA forum:
CaptainHook's Avatar CaptainHook said: 3 Hours Ago Some guitar and effects sounds in latest version of trailer :
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Post by kcatthedog on Jan 20, 2021 3:18:04 GMT -6
I doubt it would be an Apollo upgrade; I reckon we need to give this iteration at least another year and probably more. Cheers, Ross Reading between the lines, Drew has pretty well said no new apollo for a while re: converter fire. Am thinking new Apollo 12-24 months out ?
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Post by kcatthedog on Jan 20, 2021 3:21:57 GMT -6
As for a Luna controller, on the UAD forum, Drew also said, “Not sure it makes sense to make a controller for an app that's not done yet. Just sayin.” Just an observation I thought was relevant to the current discussion here. Regardless, always fun to speculate. I was ready to pull the trigger on an Apollo X, but am now contemplating waiting a couple of more weeks for the big reveal... Remember or factor in the Heritage jump in price but if you have plug in duplication, Drew consistently tells peeps call cs and talk alternatives, so UA seems flexible there and it’s like you are getting ultimate prices down around $40 per plug I think.
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Post by ChaseUTB on Jan 20, 2021 5:21:53 GMT -6
As for a Luna controller, on the UAD forum, Drew also said, “Not sure it makes sense to make a controller for an app that's not done yet. Just sayin.” Just an observation I thought was relevant to the current discussion here. Regardless, always fun to speculate. I was ready to pull the trigger on an Apollo X, but am now contemplating waiting a couple of more weeks for the big reveal... Remember or factor in the Heritage jump in price but if you have plug in duplication, Drew consistently tells peeps call cs and talk alternatives, so UA seems flexible there and it’s like you are getting ultimate prices down around $40 per plug I think. Do you work for UAD Kcat? If not they should be paying you something
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Post by phantom on Jan 20, 2021 5:59:37 GMT -6
Kcat is a volunteer. Helping small businesses around the world.
Anyway, from all the rumors I'm expecting an amp modeling, like Kemper and Axe Fx. Something very similar to the new Quad Cortex from Neural DSP.
But like someone said, I don't think UA is on the top of the game regarding amp modeling... but let's wait and see.
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Post by ChaseUTB on Jan 20, 2021 6:07:35 GMT -6
I want to support new & future UAD. My studio depends & revolves on my UAD Apollo. Mine has been awesome ( OG SF Quad )
It seems to me that UAD is out of touch w/ the current climate of “ studios “ & what UAD customers need/ want.
UAD has a DAW that’s incomplete & unavailable to windows users. This should be # 1 priority. Customers are even owilling to pay for feature updates.
What new “ analog emulation “ plugins do we really NEED? That $349 for the plugin can get you a lot of SW/ plugins elsewhere.
The Bock acquisition is odd to me as well.
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Post by the other mark williams on Jan 20, 2021 8:52:25 GMT -6
“60 years of analog tone” just doesn’t make my brain go, “ah! It must be a pedalboard!” So if it *is* a pedalboard, I think that’s kind of weird marketing. Maybe that’s just me.
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Post by Johnkenn on Jan 20, 2021 9:59:31 GMT -6
“60 years of analog tone” just doesn’t make my brain go, “ah! It must be a pedalboard!” So if it *is* a pedalboard, I think that’s kind of weird marketing. Maybe that’s just me. Totally agree.
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Post by Guitar on Jan 20, 2021 10:11:38 GMT -6
The UAD pedal simulations are some of the best I've heard. The UAD coded amp sims are a mixed bag, and a lot of the good ones were coded by outside teams. So I think there is some promise there for guitar stuff.
Although if I were buying an amp top box thing I'd be going straight to Boss Waza Tube Amp Expander but that's just my subjective personal taste.
Since DSP is their "big thing" now, having a mainline guitar rig in a box seems to make sense. Although yeah it's already a crowded field.
The first standalone guitar effects (not built into amps and guitars themselves) were introduced after world war 2, so that makes sense with "60 years." I think a DeArmond Tremolo was one of the earliest ones.
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ericn
Temp
Balance Engineer
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Post by ericn on Jan 20, 2021 10:33:56 GMT -6
With Luna out I doubt it’s going to be anything big. A Dedicated controller might be cool, but unless you get AVID to license Eucon it’s just another HUI when it comes to control everything else.
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Post by kcatthedog on Jan 20, 2021 11:20:41 GMT -6
Remember or factor in the Heritage jump in price but if you have plug in duplication, Drew consistently tells peeps call cs and talk alternatives, so UA seems flexible there and it’s like you are getting ultimate prices down around $40 per plug I think. Do you work for UAD Kcat? If not they should be paying you something Nope , just a bored retiree, who wakes up way too early when the scotch ran low the night before:)
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Post by Quint on Jan 20, 2021 12:12:47 GMT -6
The clues, thus far, seem to indicate that it might be some sort of floor-bound effects pedal/amp thing for guitarists.
But it just doesn't make a whole lot of sense to me why they would do this. They already have Ox, so it just seems like a weird move, especially considering how crowded the market already is for this sort of thing.
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ericn
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Post by ericn on Jan 20, 2021 12:21:29 GMT -6
The clues, thus far, seem to indicate that it might be some sort of floor-bound effects pedal/amp thing for guitarists. But it just doesn't make a whole lot of sense to me why they would do this. They already have Ox, so it just seems like a weird move, especially considering how crowded the market already is for this sort of thing. Sometimes these choices are made for the wrong reasons, ie we need growth in the MI market, forget that it’s crowded as hell we need to be in it. Why I could never fit in as buisness consultant and got out of B-school.
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Post by christopher on Jan 20, 2021 12:39:38 GMT -6
Hmm. Maybe because Apple is swooping up all the rappers
edit: It blows me away that when you configure a new Mac, they offer 2 software package add ons: Logic and Final Cut. That means to me they think mainstream humans globally will need these programs more than any other software.
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Post by kcatthedog on Jan 20, 2021 12:43:09 GMT -6
I think UA has sold a shitload of twins over the years and dies it’s annual survey: figure there are lots of guitarists in there.
A pedalboard controller doesn’t do a lot for me.
I think Luna is a great initiative, but then all that session work is tied to dependent on you having an Apollo.
I still record and mix in logic. When I bought my X6 I thought I was going to be able to have an aurora N here at the same time to compare them, but Lynx couldn’t supply for a month or more so it never happened.
Am certainly, happy back in UAville, but still wonder about Aurora N.
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Post by guitfiddler on Jan 20, 2021 12:44:01 GMT -6
🧐🤔🤫
I really like Luna, but I like to use my outboard! No latency inserts please on every channel! Thank you very much!
Doesn’t Eventide already have one of these? H9? Only powered by UAD Sharc’s?
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Post by Johnkenn on Jan 20, 2021 12:59:11 GMT -6
🧐🤔🤫 I really like Luna, but I like to use my outboard! No latency inserts please on every channel! Thank you very much! Doesn’t Eventide already have one of these? H9? Only powered by UAD Sharc’s? I hope and pray they do it like Cubase.
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Post by guitfiddler on Jan 20, 2021 13:16:00 GMT -6
🧐🤔🤫 I really like Luna, but I like to use my outboard! No latency inserts please on every channel! Thank you very much! Doesn’t Eventide already have one of these? H9? Only powered by UAD Sharc’s? I hope and pray they do it like Cubase. I dig the Studio One Professional Pipeline plug for inserting outboard without latency. Not familiar with Cubase, but have heard happy stories about their ping feature.
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