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Post by kcatthedog on Dec 19, 2020 16:27:42 GMT -6
Drew mentioned this is like a head’s up formal comms are still to come.
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Post by nobtwiddler on Dec 19, 2020 18:24:33 GMT -6
This as a response to the AKM factory fire, and a possible (definite) Apollo shortage this year!
BINGO! You've Won....
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Post by ChaseUTB on Dec 19, 2020 23:50:02 GMT -6
Yikes... UAD is losing touch. Shortage or not this is being forced upon customers. Most have/ have had most of these plugs & see no benefit, just a $400 price increase. UAD3 included w native capabilities then ok maybe we can talk.. $400 price increase sheesh.. Wish I could raise my prices $400 on my best selling product to my loyal customers & early adopters.
The pro tools carbon interface looking kinda nice right now lol. Although if Aurora n can imitate HDX in regards to HW inserts & recording then that $ may be better spent w/ Lynx in the long run.
Although I don’t want to be directly tied to PT so if carbon only excels w/ PT & lacks performance or features when used w/ other DAWs & $4600+ can get a lot of Aurora n lol.
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Post by phantom on Dec 21, 2020 15:42:47 GMT -6
Just got an email oficially talking about this Heritage Bundle. No metion that this is the only way to buy an Apollo. But I'm sure this was on purpose.
Anyway, there is an Q&A on UA website now.
- If I already own some or all of the UAD plug-in titles included in the promotion. Can I get different UAD plug-in titles instead? - Yes! If you already own one or more of the UAD plug-in titles included in the Heritage Edition, you can choose the corresponding number of alternate UAD plug-in titles from the following list during hardware registration:
UA 1176 Classic Limiter Collection Brigade Chorus Pedal Plug-In Cambridge EQ Plug-In Cooper® Time Cube MkII Delay Plug-In DreamVerb Room Modeler Plug-In EP-34 Tape Echo Plug-In Fairchild® Tube Limiter Plug-In Collection Galaxy Tape Echo Plug-In Helios Type 69 Preamp & EQ Collection Helios™ Type 69 EQ Plug-In Oxide Tape Recorder Plug-In Precision Buss Compressor Plug-In Precision De-Esser Plug-In Precision Enhancer Hz Plug-In Precision Enhancer kHz Plug-In Precision EQ Plug-In Precision Limiter Plug-In Precision Maximizer Plug-In Precision Multiband Plug-In Pultec® Passive EQ Plug-In Collection Studio D Chorus Plug-In Teletronix® LA-2A Leveler Collection Teletronix® LA-3A Classic Audio Leveler Plug-In UA 610 Tube Preamp & EQ Collection V76 Preamplifier Plug-In
So, the alternates are almost the same as the ones included on the bundle? How this makes any sense?
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Post by phantom on Dec 21, 2020 15:45:55 GMT -6
Yikes... UAD is losing touch. Shortage or not this is being forced upon customers. Most have/ have had most of these plugs & see no benefit, just a $400 price increase. UAD3 included w native capabilities then ok maybe we can talk.. $400 price increase sheesh.. Wish I could raise my prices $400 on my best selling product to my loyal customers & early adopters. The pro tools carbon interface looking kinda nice right now lol. Although if Aurora n can imitate HDX in regards to HW inserts & recording then that $ may be better spent w/ Lynx in the long run. Although I don’t want to be directly tied to PT so if carbon only excels w/ PT & lacks performance or features when used w/ other DAWs & $4600+ can get a lot of Aurora n lol. I have to say that Aurora N and just get more satellites to keep using UAD plugins is looking really good right now. Btw, have they raised the price of the Satellites as well?
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Post by kcatthedog on Dec 21, 2020 16:16:11 GMT -6
Not as far as I know, but they did cancel/shorten the last satellite promo.
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Post by allbuttonmode on Dec 22, 2020 8:58:28 GMT -6
Arrogance level: Martin -Pharma Bro- Shkreli.
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Post by Bat Lanyard on Dec 22, 2020 9:48:20 GMT -6
I have to say that Aurora N and just get more satellites to keep using UAD plugins is looking really good right now. Btw, have they raised the price of the Satellites as well? That's what I eventually went to. Had the SF Apollo for several years, then a BF Apollo, then finally went to Burl with Satellites. That said, I would like to check out Luna, but oh well. And a bit off-topic, I always hated having the Apollo as a monitor controller. That shitty plastic knob drove me nuts. Overall, I think it's a weird move for UA forcing a plug-in buy with an interface. Just pissing people off unnecessarily, IMO.
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Post by kcatthedog on Dec 22, 2020 11:10:43 GMT -6
Well, it depends, didn’t apogee just increase prices with no sweeteners?
getting Ultimate price point per plug $40, for only a few plugs, does have some merit as value add for some ?
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Post by Quint on Dec 22, 2020 12:09:00 GMT -6
Well, it depends, didn’t apogee just increase prices with no sweeteners? getting Ultimate price point per plug $40, for only a few plugs, does have some merit as value add for some ? I can see some merit to this argument. It probably would have helped if UA: 1. Did a better job of officially couching it as a "in these trying times after the AKM fire, interface companies everywhere are having to raise prices, but at least we're adding value with additional plugins" sort of thing. 2. Allowed people to pick from a much larger list of plugins. Speaking for myself, there just isn't much on the Heritage list (or alternate list) that I either don't already have or would ever want, were I ever to pick up a second Apollo. On a positive note, at least now I can say I have one of the vintage AKM Apollo's.
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Post by ChaseUTB on Dec 22, 2020 19:06:41 GMT -6
That list is not what I expected. Real time Pro reverb was free now they want $40 for plugins that used to be included, given away, or given to you if you had any issues via voucher.
Most of use have 1176/ La2a/ 3A/ Fairchild/ Cambridge eq & all precision. Can’t remember the last time I used Cambridge eq.
Most of us here were the early adopters. Our praise of the unit, posting our experiences & useful workflows helped the platform grow.
This is like those big companies where the CEO knows this isn’t good move but the board pushes for it to protect its shareholders interests all for more profits.
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Post by gwlee7 on Dec 22, 2020 19:33:42 GMT -6
A twin USB was my first interface in 2017. I purchased a Satellite a little while later. I don’t use the twin anymore. In some ways I feel “stuck” with UAD plugins because I think I would take a bath on trying to sell everything. But, I do like most of the plugins I have so there’s that.
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Post by indiehouse on Dec 22, 2020 20:28:54 GMT -6
I don’t think UA is targeting guys like us, existing customer base who’s already purchased a fair number of plugins. I mean, think about it. If there is a looming Apollo shortage, then they need to increase their revenue to make up for it. They should sell those limited number of Apollo’s to fresh meat, people that are just getting into the UAD ecosystem and are likely to continue spending money on plugins throughout the year.
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Post by Quint on Dec 22, 2020 20:51:25 GMT -6
I don’t think UA is targeting guys like us, existing customer base who’s already purchased a fair number of plugins. I mean, think about it. If there is a possible looming Apollo shortage, and you need to increase your revenue to make up for it, then sell those limited number of Apollo’s to fresh meat, people that are just getting into the UAD ecosystem and are willing to continue spending money on plugins throughout the year. You're probably not wrong about this. But it also means I'm now much more likely than before to buy second hand if I ever decide to pick up an additional Apollo.
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Post by RealNoob on Dec 22, 2020 21:08:14 GMT -6
I remember this happened a few years ago, in a slightly different way. I can’t remember the details but do remember people having to rebuy or add, due to force, to what they had. That last time is why I never went UA.
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Post by ChaseUTB on Dec 22, 2020 22:33:13 GMT -6
I don’t think UA is targeting guys like us, existing customer base who’s already purchased a fair number of plugins. I mean, think about it. If there is a possible looming Apollo shortage, and you need to increase your revenue to make up for it, then sell those limited number of Apollo’s to fresh meat, people that are just getting into the UAD ecosystem and are willing to continue spending money on plugins throughout the year. Yeah this business model does not take into account loyal UAD Apollo users who want to upgrade SF to X or mk2 to X & has all UAD plugins we NEED & then some. $400 more. No added updates, upgrades, or features. They already embellish the I/O amounts. Seems they are adding $400 to the price of already built Apollo’s. Not up charging b/c the chips & other parts cost went up by X $ amount to build new Apollos. So if your purchase a Twin X w/ a X16 I guess that’s $800 extra 😳 Are they going to give you 20 plugins you already have? Based on Phantom’s list I wouldn’t spend $400 for those. I mean $600 is a lot of $$$ according to the USA govt.
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Post by phantom on Dec 23, 2020 4:26:40 GMT -6
It's a pretty basic list.
I think that anyone already in the UAD ecosystem will end up getting 1 or 2 good plugin from this bundle.
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Post by kcatthedog on Dec 23, 2020 4:52:07 GMT -6
I remember this happened a few years ago, in a slightly different way. I can’t remember the details but do remember people having to rebuy or add, due to force, to what they had. That last time is why I never went UA. Just curious what you are referring to, as I don’t recall anybody needing to rebuy anything or add anything by force? They often have plug ins as part of a promo deal and they allow substitutions? Not arguing with you, I just thought the current price increase situation and low plug in purchase price point and substitutions, unique? Feel lucky to have bought my x6 a couple of months ago, agree this new price point/option doesn’t do much for an embedded client, mostly aimed at a new client.
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Post by nick8801 on Dec 23, 2020 5:40:08 GMT -6
I don’t understand why they limit the plugins on the list. Who cares what people get? It’s already coded. It’s not like they have to build more Neve compressors. Just let people pick whatever.
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Post by indiehouse on Dec 23, 2020 5:45:23 GMT -6
I don’t understand why they limit the plugins on the list. Who cares what people get? It’s already coded. It’s not like they have to build more Neve compressors. Just let people pick whatever. They need to leave them wanting more so they will buy more.
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Post by indiehouse on Dec 23, 2020 5:48:32 GMT -6
As much as it sucks not being the target market demographic, you gotta give them credit for the strategy. If their priority is cash this year, selling mainly to new users is probably their best option.
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Post by phantom on Dec 23, 2020 5:50:56 GMT -6
As much as it sucks not being the target market demographic, you gotta give them credit for the strategy. If their priority is cash this year, selling mainly to new users is probably their best option. I don't think it's a good deal for new users either.
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Post by indiehouse on Dec 23, 2020 6:42:25 GMT -6
As much as it sucks not being the target market demographic, you gotta give them credit for the strategy. If their priority is cash this year, selling mainly to new users is probably their best option. I don't think it's a good deal for new users either. Maybe not. But it’s a good deal UA.
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Post by Drew @ UA on Dec 23, 2020 7:21:24 GMT -6
I don’t understand why they limit the plugins on the list. Who cares what people get? It’s already coded. It’s not like they have to build more Neve compressors. Just let people pick whatever. Because wherever we can, we pay royalties to the companies of the gear we model. So they can get paid for all their hard work. It's the right thing to do.
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Post by Quint on Dec 23, 2020 7:29:51 GMT -6
I don’t understand why they limit the plugins on the list. Who cares what people get? It’s already coded. It’s not like they have to build more Neve compressors. Just let people pick whatever. Because wherever we can, we pay royalties to the companies of the gear we model. So they can get paid for all their hard work. It's the right thing to do. Ok. I guess that makes sense. So all of the plugins on the Heritage list and alternate list are either not a model of an existing hardware unit (thus not necessitating royalty payments) or are a model of a UA hardware unit like the 1176? What about the Pultec, Helios, and V76, for example?
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